Unstoppable Referrals - Growth Strategies for Consultants

With Steve Gordon, Founder of The Unstoppable Agency, and a 2-time entrepreneur and bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort and The Exponential Network Strategy. He’s the host of The Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms. His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method. Join us in this conversation as Steve shares about his desire to “find a lazy way to market” and how that launched his journey into podcasting, what a gem podcasting turned out to be in supporting relationship building, and how it became his primary way to create content for his business. Steve shares numerous insights into how podcasting can be multi-purposed for various needs in business, ultimately saving two of our most valuable resources: time and energy. Steve shares about how to thoughtfully use podcasting as a tool for serving others, including colleagues and potential clients, shares his insights on the power of letting your ideas sell for you, and the magic that happens when you set yourself up as a trusted advisor instead of a salesperson. Whether you are interested in podcasting, or are just wanting additional insights that will serve you in your marketing efforts, you will love Steve’s episode. Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast