Understanding the environmental impact of your online shopping with Neutral Co-founder Marissa Liu

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In this episode, our guest wants to bring transparency to the environmental impact of our online shopping. Marissa Liu is Co-Founder of Neutral, a browser extension that allows users to understand and offset the CO2 emissions generated by the products they buy online. The startup is on a roll. Neutral has been selected by the Mozilla Builders Incubator and was recently featured in Fast Company.

We talk about:

• Neutral’s unique selling proposition and business model
• The challenges of feature prioritization in product development
• Finding product/market fit
• What’s the company’s vision and true north
• The importance of rapid feedback loops
• Neutral’s key metrics to measure impact and progress
• The most challenging part of building a startup
• Neutral’s approach to user feedback
• Marissa's view on the progress of women in tech

For detailed show notes and relevant links, visit www.stunandawe.com

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