On this episode of the Growth Leap Podcast, I chat with Christian Hoppe, co-founder of Forwrd Agency. This digital marketing agency has cracked the code for driving revenue for sustainable e-commerce brands with YouTube ads. With over 15 years of experience in digital marketing and advertising, Christian shares how he discovered the power of YouTube ads as a performance channel and his unconventional approach to designing effective creatives.
Key Takeaways
- YouTube ads are a powerhouse for direct response marketing, driving significant revenue for e-commerce brands.
- Success hinges on precise targeting and smart creative content. The goal is to engage the right audience and prompt action, not just chase high view-through rates.
- Start your YouTube ad budget at $10,000 to $20,000 monthly, but ensure your product or service truly fits the market.
- Quality and structure of creative content are critical to ad performance.
- Close collaboration with clients on creative development and media buying is essential for achieving top results and exceeding client expectations.
Where to find Christian:
- LinkedIn: https://www.linkedin.com/in/christianmhoppe/
- Forwrd Agency: https://www.forwrd.agency/
- Blog & Newsletter: https://www.forwrdthinking.com
Where to find Michel:
- Newsletter: https://www.stunandawe.com/
- LinkedIn: https://www.linkedin.com/in/micheljgagnon/
- X: https://twitter.com/michelgagnon
- Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
- You'll find all the show notes, transcripts, and past guests at stunandawe.com
- Up your growth game with our hands-on Growth Marketing Course
- For inquiries about sponsoring the podcast, email [email protected].
- Support the show on Patreon
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06/14/24 • 37 min
Growth Leap - Scaling eCommerce with YouTube Ads: Christian Hoppe’s Proven Approach
Transcript
Christian H: The real secret is really the structure. and we always say the more you invest into the research, the better, the script will be. And then if you have the right structure, the better the performance will be later on.
Michel: Hi everyone and welcome to Growth Leap. I'm your host, Michel Gagnon. We talked to pretty awesome business builders who are designing disruptive and meaningful companies.
Michel G: Hi everybody. Today we receive Christian Hoppe, co founder of Forward Ag
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