Building a Business on Your Terms: Melissa Kwan on Bootstrapping and Webinar Automation

Growth Leap

05/30/24 • 45 min

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In this episode, I had the pleasure of speaking with Melissa Kwan, co-founder and CEO of eWebinar. eWebinar is a platform that automates webinars using prerecorded videos. Melissa is a three-time bootstrap founder, digital nomad, and host of the Profit Led Podcast. As an entrepreneur, she's driven by her desire to create a business that aligns with her personal values and lifestyle. In our conversation, Melissa shared a wealth of insights on webinar automation, remote team management, and the importance of prioritizing happiness over revenue.

Key Takeaways:

eWebinar's Automation: The platform automates webinars with prerecorded videos, saving time and enabling business growth without the need for constant live presence.
Unique Approach: eWebinar offers a "Netflix of webinars" experience, featuring interactive elements, chat functionality, and a user-friendly design.
High Attendance Rates: Thanks to flexible scheduling and on-demand options, eWebinar boasts high attendance rates, catering to various business verticals.
Bootstrapped Growth: Melissa's zero-dollar marketing strategies include podcast marketing, LinkedIn engagement, and content SEO.
Remote Team Management: Successfully managing a remote team of contractors requires clear communication and well-defined processes.
Happiness Over Revenue: Prioritizing lifestyle and happiness is crucial for building a fulfilling and sustainable business.
Aligning with Values: Align your business with your personal values and non-negotiables for long-term success and satisfaction.
Continuous Improvement: Constantly refine your platform and deliver value to customers to drive growth and retention.

Where to find Melissa:

LinkedIn: https://www.linkedin.com/in/melissakwan/
ProfitLed Podcast: https://ewebinar.com/profitled-podcast
Website: https://ewebinar.com/

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Where to find Michel:

Newsletter: https://www.stunandawe.com/
LinkedIn: https://www.linkedin.com/in/micheljgagnon/
X: https://twitter.com/michelgagnon

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05/30/24 • 45 min

Growth Leap - Building a Business on Your Terms: Melissa Kwan on Bootstrapping and Webinar Automation

Transcript

[00:00:00] **Melissa:** And so the way we've really implemented this is when we do the interview and we want to bring somebody on board, I tell them. That this is why we built the company. We didn't build this to be a unicorn, nor do we think we have the capability to, to run it like that. But we want to make sure everyone has a good life, make sure everybody gets paid well, get good bonuses. And when we're able, everybody gets quote unquote above, you know, market salaries. So I want to make

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