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Growth Hacking Culture - Andres Glusman on How to Create Amazing Work Cultures in Startups

Andres Glusman on How to Create Amazing Work Cultures in Startups

06/05/23 • 51 min

Growth Hacking Culture

Discover the captivating narratives of startups - their remarkable progress, groundbreaking ideas, and unconventional lifestyles. In this article, we delve into the distinguishing factors that set them apart - their exceptional individuals and progressive mindset.

This episode sheds light on the work culture within startups, the principles of lean startup methodology, and their unwavering commitment to ongoing experimentation.

Our impressive guest: Andres Glusman a veteran of the startup realm since the dot-com bubble, shares invaluable insights today.

About Andres Glusman

Andres Glusman, a seasoned growth driver, played a vital role in the successful launch of Meetup, which was later acquired by WeWork for a staggering $200 million. With a track record of driving growth through experimentation dating back to the 1990s, Glusman now leads DoWhatWorks, an innovative platform that monitors and analyzes AB tests conducted across various websites.

Meetup, established in 2002, is a dynamic social media platform designed for organizing and hosting both in-person and virtual activities, gatherings, and events. It serves as a hub for like-minded individuals and communities, connecting people based on shared interests, hobbies, and professions.

Reach out Andres:

Andres Glusman LinkedIn https://www.linkedin.com/in/glusman/

The DoWhatWorks website https://dowhatworks.io/

What We Discussed in this episode on How to Create Amazing Work Cultures in Startups:

Lean Startup: Going beyond innovation to create better work cultures.
- Scaling Up Challenges: Insights from tech startups like Meetup, i-traffic, Yahoo...
- Creating a Culture of Innovation: Lessons from startups and what not to do.
- DoWhatWorks: The Power of Continuous Experimentation in Work Cultures.
- Redefining Work Culture: Exploring startup founders like Tony Hsieh and DoWhatWorks

Bonus - The Most Important Element of Human Capital is Work Culture

Read this article on https://www.peoplekult.com/post/the-most-important-element-of-human-capital-is-work-culture

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Discover the captivating narratives of startups - their remarkable progress, groundbreaking ideas, and unconventional lifestyles. In this article, we delve into the distinguishing factors that set them apart - their exceptional individuals and progressive mindset.

This episode sheds light on the work culture within startups, the principles of lean startup methodology, and their unwavering commitment to ongoing experimentation.

Our impressive guest: Andres Glusman a veteran of the startup realm since the dot-com bubble, shares invaluable insights today.

About Andres Glusman

Andres Glusman, a seasoned growth driver, played a vital role in the successful launch of Meetup, which was later acquired by WeWork for a staggering $200 million. With a track record of driving growth through experimentation dating back to the 1990s, Glusman now leads DoWhatWorks, an innovative platform that monitors and analyzes AB tests conducted across various websites.

Meetup, established in 2002, is a dynamic social media platform designed for organizing and hosting both in-person and virtual activities, gatherings, and events. It serves as a hub for like-minded individuals and communities, connecting people based on shared interests, hobbies, and professions.

Reach out Andres:

Andres Glusman LinkedIn https://www.linkedin.com/in/glusman/

The DoWhatWorks website https://dowhatworks.io/

What We Discussed in this episode on How to Create Amazing Work Cultures in Startups:

Lean Startup: Going beyond innovation to create better work cultures.
- Scaling Up Challenges: Insights from tech startups like Meetup, i-traffic, Yahoo...
- Creating a Culture of Innovation: Lessons from startups and what not to do.
- DoWhatWorks: The Power of Continuous Experimentation in Work Cultures.
- Redefining Work Culture: Exploring startup founders like Tony Hsieh and DoWhatWorks

Bonus - The Most Important Element of Human Capital is Work Culture

Read this article on https://www.peoplekult.com/post/the-most-important-element-of-human-capital-is-work-culture

Previous Episode

undefined - Aneace Haddad on How AI Could Help Humanize the Workplace

Aneace Haddad on How AI Could Help Humanize the Workplace

According to a cutting-edge study conducted by MIT Sloan Management Review and Boston Consulting Group, an impressive 79% of participants experienced enhanced efficiency, decision-making quality, and overall morale as a direct result of implementing AI. The research further revealed that businesses leveraging AI technology witnessed remarkable advancements in vital cultural aspects such as collaboration, collective learning, role clarity, and team morale.

In this episode Ivan Palomino and Aneace Haddad discuss on How AI Could Help Humanize the Workplace.

About Aneace Haddad

Aneace Haddad is the author of the book "The Eagle That Drank Hummingbird Nectar," a compelling and thought-provoking book about reinvention. As a McKinsey certified Transformational Leadership Facilitator and Professional Certified Coach, Haddad expertly combines his extensive background in technology, leadership, mentoring, and coaching to provide readers with a unique perspective. Delve into the captivating narrative that follows a CEO's transformative journey, unveiling the vital truth that genuine leadership surpasses mere answers.

Reach out Aneace on LinkedIn https://www.linkedin.com/in/aneace/ or his website https://aneace.com/

Rad his book The Eagle That Drank Hummingbird Nectar: A Novel About Personal Transformation In Business Leaders on https://www.amazon.com/Eagle-That-Drank-Hummingbird-Nectar/dp/9811848688

What We Discussed in the Episode on How AI Could Help Humanize the Workplace:

Unveiling the Role of AI in the Next Generation of Mindful Leaders: Explore the "Five-Part Self-Transformation Journey"
- Trusting AI at Work: Navigating the Polarizing Perspectives on AI's Impact on Jobs and Creativity
- Demystifying AI: Common Misunderstandings Regular People Have about Artificial Intelligence
- Harnessing AI to Address Information Asymmetry at Work: A Powerful Use Case
- Empowering Human Skills through AI: Moving Beyond Traditional Knowledge Training
- Revolutionizing Employee Mental Health: Can AI Provide Effective Support?
- Accelerating Corporate Capabilities for AI Implementation: Strategies for Success

Bonus - Adopting OKRs for Transparency and Performance at Work

Read this article on https://www.peoplekult.com/post/adopting-okrs-for-transparency-and-performance-at-work

Next Episode

undefined - Tim Creasey on Do Change Management Models Really Work?

Tim Creasey on Do Change Management Models Really Work?

Most individuals with over 5 years of work experience have encountered at least one significant or minor transition at work. When such changes are at risk of failure, they often seek the assistance of a change management professional. This expert implements various tools and processes to effectively engage individuals in embracing the forthcoming transformation.

The real question to answer in this episode is do we have any proof that these change management models work?

About Tim Creasey (Chief Innovation Office at Prosci)

Tim Creasey, an accomplished Change Management specialist, possesses a profound expertise in enabling change teams to drive adoption and utilization, resulting in successful outcomes. Recognizing the intricacies of the "soft" aspect of change, Tim actively empowers teams to navigate this challenging facet with greater efficacy. His contributions encompass conducting comprehensive research in change management, crafting holistic and user-friendly models, and developing evidence-based tools tailored to managing the human side of change.

Tim's recent endeavors have been remarkable. He assumed a leadership role in Prosci's research and development efforts in change management. Notably, he conceptualized and developed the CMROI (Change Management ROI) model and calculator, a groundbreaking resource.

What We Discussed in this Episode about Change Management Models and its Efficacy:

Unveiling the Unseen: Insights into Change Management Discoveries Over the Past Decade
- The ADKAR Model: A History of Adoption and Unraveling the Reasons for Change Failures
- Shifting Organizational Priorities: Evolution of Change Needs in Today's Landscape
- Debunking Misconceptions: Identifying False Beliefs Influencing Poor Decision-Making in Change Management
- Startups vs. Established Corporations: Assessing the Ease of Change Implementation
- A CEO's Magic Wand: Key Questions and Initial Actions for a Fortune 500 Company

Resources Bonus - Overcoming the Control Freak Mindset: How to Let Go Micro-Management

Read this article on the PeopleKult site https://www.peoplekult.com/post/overcoming-the-control-freak-mindset-how-to-let-go-micro-management

This episode is hosted by Ivan Palomino - founder of PeopleKult

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