#12 - How to Kickstart an In-House Influencer Marketing Program w/ Taylor Lagace

We have a HUGE episode that will dive deep into a black box area for both eCom brand owners and marketers - influencer marketing! Scott & Ray interview Taylor Lagace, CEO & Co-Founder of Kynship, to demystify influencer marketing, how to get your own program started, and see how it works in conjunction with product seeding programs.

While the pay-per-post model is still thriving in the influencer landscape, Taylor illustrates why the product seeding route may be beneficial for brands who want to start relationships with influencers, while also discovering who the genuine product adopters of the brand are. Taylor also brings practical tips and insights on how to build a successful in-house influencer program for brands just starting out or wanting to dip their toes into influencer marketing.

This episode delves into the key differences between micro- and macro-influencers, how to negotiate for content rights with an influencer when they post content of your products, and how to maintain relationships with influencers who work well with your brand.

It's a jam-packed discussion filled to the brim with helpful tips, including some post-iOS14 updates and how influencer marketing is ushering a solution for content creation. Tune in and get ready to learn some practical insights!

For more real-time updates, connect with Taylor:

• Taylor Lagace on Twitter
• Taylor Lagace on LinkedIn

Platforms referenced in this episode:

• Tagger Media
• Facebook Brand Collabs Manager
• TikTok Creator Marketplace
• MightyScout

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Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!