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Grassroots Marketing - NYCBUD: Combining Cannabis with the Subway

NYCBUD: Combining Cannabis with the Subway

05/05/24 • 21 min

Grassroots Marketing

NYC Bud, a retail cannabis dispensary with a unique subway culture and graffiti art theme. Jonpaul Pezzo discusses his background in the cannabis industry, his partnerships, and challenges faced due to legal issues impacting licensing processes, and insights into business operations and PR strategies for the Long Island City store.

We also touched on personal anecdotes about nightclub experiences, challenges from legacy operators, and the financial implications of governmental support for startup funding. We also get insights into NYC Bud's journey and navigating regulatory challenges.


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NYC Bud, a retail cannabis dispensary with a unique subway culture and graffiti art theme. Jonpaul Pezzo discusses his background in the cannabis industry, his partnerships, and challenges faced due to legal issues impacting licensing processes, and insights into business operations and PR strategies for the Long Island City store.

We also touched on personal anecdotes about nightclub experiences, challenges from legacy operators, and the financial implications of governmental support for startup funding. We also get insights into NYC Bud's journey and navigating regulatory challenges.


Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

Previous Episode

undefined - Best Practices for Cannabis Marketing on 4/20

Best Practices for Cannabis Marketing on 4/20

Ben Burstein, Corporate Development Manager at LeafLink discusses the strategies for the cannabis industry ahead of the 420 holiday, with a focus on driving profitability through increased sales volumes and addressing illicit market activities. Ben highlighted the importance of strategic inventory management, promotional activities, and balancing cultivation capacity with retail demand. Challenges faced by social equity licensees due to limited access to capital were discussed, along with the need for comprehensive legislative frameworks to improve social equity programs.


Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

Next Episode

undefined - Budist: Democratizing Product Evaluations

Budist: Democratizing Product Evaluations

Budist is a mobile app in the cannabis sector led by CEO Jocelyn Sheltraw and COO Claudio Miranda. The platform provides expert-led reviews from 'Buddists' to offer diverse perspectives on cannabis product evaluations, emphasizing social interaction and detailed reviews. Buddist plans to expand beyond California into major North American markets, aiming to democratize product evaluations and encourage a culture of connoisseurship. The app distinguishes itself by combining professional critiques with consumer reviews, prioritizing informed choices and individual preferences through onboarding questions.


Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

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