Grow Your Own Plants with Old Pal Shareable Cannabis

05/08/22 • 15 min

Old Pal Classic Shareable Cannabis celebrates 420 with the second iteration of the 'Grow Your Own' plants with the 'Music and Mary Jane' campaign focusing on the intersection of cannabis and music, highlighting music for and by plants. This is the first time the music from cannabis plants has been explored and shared with the world! CMO Allison Pankow fills us in.
From the press release:
Old Pal Shareable Cannabis celebrates 420 with "Grow Your Own' plants, giving consumers the chance to grow at home.
This year, not one but three auto-flowering plants are in each pot carefully tended to by a celebrated cultivator of Old Pal Shareable Cannabis in California, Ladybug Farms. Each of the Grow Your Own kits comes in one powerful hybrid variety called Hifi Lemon to celebrate the cannabis connection to music. It's an easy to enjoy strain with roots in Mythic OG and Atlas Star genetics resulting in a vibrant blend that's blooming with good vibes. The nose is bright, citrusy and sweet, with favors of decadent cheese and zesty lemon offering an uplifting high.
With the potential to yield up to a half to a full ounce of cured flower under standard conditions, each semi-mature plant arrives well on its way through the grow cycle packed in nutrient dense soil that takes out a lot of the guesswork for fertilization. The experts at Ladybug want to make sure customers are set up for success so each Old Pal decorated pot includes a QR code that links to the campaign landing page with growing tips, tricks, care instructions, the 'Pot Sounds' playlist and a series of videos demonstrating the music made by connecting a PlantWave midi controller to various plants.
This partnership with Data Garden and PlantWave founder Joe Patitucci amplifies the idea that plants can actually make music; in fact, the science behind it is relatively simple as each set of electrodes measures electrical variations that change with environmental and even human manipulation. Each plant produces a wave that is translated into pitch messages that can be interpreted through various instruments.
The results from these plants were unlike any others showing a smooth, continuous curve that was sonically meditative. "A lot of data from other plants will be super rich and less clearly defined; in fact, when you first hook it up to a plant there will be a lot of noise that will eventually become a wave. These cannabis plants all had very clearly-defined waveforms. I thought I'd seen everything but I'd never experienced that before. The album, released by me called '420hz: Plant Music from Cannabis Plants' will be a result of those HiFi Lemon plants playing and me performing with them," Patitucci added when asked about the project. This window into the secret life of cannabis plants is the first of its kind and an enlightening look at the convergence of trichomes and tech.
Grow Your Own plants will be available in California at select dispensaries. Additionally, participating cultivators of Old Pal Shareable Cannabis in MA, OH, PA and CA will sample their plants to make Old Pal music stems generated by the PlantWave devices. Anyone curious to hear Old Pal cannabis sounds from various strains across the US can text 'Pot Sounds' to '420420' to explore the world of cannabis generated music.
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Previous Episode

PlantWave To Make Music From Living Old Pal Shareable Cannabis Plants

PlantWave founder Joe Patitucci talks about a new partnership to Make Music From Living Old Pal Shareable Cannabis Plants.
Below is a press release on the announcement....
For the second year in a row, Old Pal Shareable Cannabis customers can enjoy a Grow Your Own initiative to put the power of cultivation in their hands for 4/20. Last year, the Grow Your Own program enabled the cannabis community to get up close and personal with a process familiar to the farmers who bring this beloved brand to life and to help deliver a more intimate connection to the plant.
Old Pal Shareable Cannabis celebrates 420 with "Grow Your Own' plants, giving consumers the chance to grow at home.
This year, not one but three auto-flowering plants are in each pot carefully tended to by a celebrated cultivator of Old Pal Shareable Cannabis in California, Ladybug Farms. Each of the Grow Your Own kits comes in one powerful hybrid variety called Hifi Lemon to celebrate the cannabis connection to music. It's an easy to enjoy strain with roots in Mythic OG and Atlas Star genetics resulting in a vibrant blend that's blooming with good vibes. The nose is bright, citrusy and sweet, with favors of decadent cheese and zesty lemon offering an uplifting high.
With the potential to yield up to a half to a full ounce of cured flower under standard conditions, each semi-mature plant arrives well on its way through the grow cycle packed in nutrient dense soil that takes out a lot of the guesswork for fertilization. The experts at Ladybug want to make sure customers are set up for success so each Old Pal decorated pot includes a QR code that links to the campaign landing page with growing tips, tricks, care instructions, the 'Pot Sounds' playlist and a series of videos demonstrating the music made by connecting a PlantWave midi controller to various plants.
This partnership with Data Garden and PlantWave founder Joe Patitucci amplifies the idea that plants can actually make music; in fact, the science behind it is relatively simple as each set of electrodes measures electrical variations that change with environmental and even human manipulation. Each plant produces a wave that is translated into pitch messages that can be interpreted through various instruments. The results from these plants were unlike any others showing a smooth, continuous curve that was sonically meditative. "A lot of data from other plants will be super rich and less clearly defined; in fact, when you first hook it up to a plant there will be a lot of noise that will eventually become a wave. These cannabis plants all had very clearly-defined waveforms. I thought I'd seen everything but I'd never experienced that before. The album, released by me called '420hz: Plant Music from Cannabis Plants' will be a result of those HiFi Lemon plants playing and me performing with them," Patitucci added when asked about the project. This window into the secret life of cannabis plants is the first of its kind and an enlightening look at the convergence of trichomes and tech.
Grow Your Own plants will be available in California at select dispensaries. Additionally, participating cultivators of Old Pal Shareable Cannabis in MA, OH, PA and CA will sample their plants to make Old Pal music stems generated by the PlantWave devices. Anyone curious to hear Old Pal cannabis sounds from various strains across the US can text 'Pot Sounds' to '420420' to explore the world of cannabis generated music.
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Next Episode

Sean and Eboni Worsley and The House of Wise Justice For All Campaign

Last Prisoner Project constituents and House of Wise creative partners Sean and Eboni Worsley share their story and voice to share firsthand how unjust cannabis convictions have deep ripple effects on families.
House of Wise launched its Justice For All Campaign with Last Prisoner Project. In honor of 420, they are promoting a petition urging the Biden Administration to create an independent Presidential Cannabis Clemency Board to expedite the release of over 40,000 people sitting in jail for something that is legal in 37 states.
Last Prisoner Project constituents and House of Wise creative partners Sean and Eboni Worsley are using their story and voice to share firsthand how unjust cannabis convictions have deep ripple effects on families. The Worsleys' story is a harrowing illustration of how the criminal sentence doesn't truly end after leaving prison, and why cannabis clemency is vital in criminal justice reform.
Sean Worsley earned a Purple Heart for his service in Iraq, where he had the dangerous job of disabling roadside bombs. When an IED knocked him unconscious, he suffered a traumatic brain injury and was diagnosed with post-traumatic stress disorder. But by 2012, Worsley felt optimistic: he had fallen in love and married his wife, Eboni Worsley, and he had a prescription for medical marijuana to help treat the insomnia, paranoia, and night terrors caused by his PTSD.
But their life as they knew it came to a screeching halt in 2016, when Sean and Eboni Worsley were arrested on cannabis charges in Alabama while on a road trip to visit their extended family. After six years of legal and personal trauma – including probation, incarceration, homelessness, health issues, and being separated from Sean's children — the Worsleys are only now beginning to rebuild their lives and their family.
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