EP#166: The AGILE approach to digital advocacy: transforming communications

How can digital communications spark real-world change and drive social impact? In this episode of GovComms, David Pembroke speaks with Nicholas Bruneau, a global leader in digital advocacy and purpose-led marketing. Together, they explore how Nicholas’ AGILE Framework for social impact communications inspires organisations to leverage digital tools, tell compelling stories, and mobilise communities. Through real-world examples like the “Raise Your Hand” campaign, which raised over $4 billion for global education, Nicholas reveals how digital strategies can inspire lasting movements and revolutionise public sector communications.

· Digital communications for social impact through advocacy.

· AGILE Framework empowering public sector organisations.

· "Raise Your Hand" campaign

· Storytelling and digital tools to drive community engagement

· Post-pandemic shifts and growing risk aversion in digital strategy

· Data-driven strategies for greater communication impact

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