GovComms: The Future of Government Communication
contentgroup
Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.
Watch our episodes in video on contentgroup's YouTube channel.
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Top 10 GovComms: The Future of Government Communication Episodes
Goodpods has curated a list of the 10 best GovComms: The Future of Government Communication episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to GovComms: The Future of Government Communication for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite GovComms: The Future of Government Communication episode by adding your comments to the episode page.
EP#165: Applying Behavioural Science to Fight Misinformation and Sustain Change
GovComms: The Future of Government Communication
09/18/24 • 45 min
What if small behavioural tweaks could transform government policies and change society for the better?
In this exciting episode of GovComms, David Pembroke chats with Sharon Rosenrauch, Principal Behavioural Scientist at the Department of Climate Change, Energy, the Environment, and Water. They uncover the powerful impact of behavioural science in the public sector, diving into how these insights can tackle misinformation, drive lasting change, and strengthen collaboration between scientists and communicators. Plus, she introduces game-changing tools like the EAST framework that are helping government departments revolutionise their strategies for more effective communication.
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EP#166: The AGILE approach to digital advocacy: transforming communications
GovComms: The Future of Government Communication
10/01/24 • 41 min
How can digital communications spark real-world change and drive social impact? In this episode of GovComms, David Pembroke speaks with Nicholas Bruneau, a global leader in digital advocacy and purpose-led marketing. Together, they explore how Nicholas’ AGILE Framework for social impact communications inspires organisations to leverage digital tools, tell compelling stories, and mobilise communities. Through real-world examples like the “Raise Your Hand” campaign, which raised over $4 billion for global education, Nicholas reveals how digital strategies can inspire lasting movements and revolutionise public sector communications.
Discussed in this episode:· Digital communications for social impact through advocacy.
· AGILE Framework empowering public sector organisations.
· "Raise Your Hand" campaign
· Storytelling and digital tools to drive community engagement
· Post-pandemic shifts and growing risk aversion in digital strategy
· Data-driven strategies for greater communication impact
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EP#103: Communicate from the COCKPIT – with Chris Huet
GovComms: The Future of Government Communication
03/22/21 • 44 min
On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to communications coach, mentor and speaker, Chris Huet.
Chris is based here in the Nation’s Capital where he works as a Communications Coach for Understood Consulting Services and a Speaker Coach for TEDxCanberra. As well as this, Chris has also led a fighter jet squadron and performed his very own poetry on stages across the globe.
Taking all his skills and experiences into account, in this podcast Chris speaks to David about how people should communicate from ‘the COCKPIT’, a terminology her gained from his time in the air force.
Chris explains the importance of reflection and how people, particularly those in business, don’t take enough time to reflect on their meetings, conversations or days in general, and how this is potentially damaging to them. He shares with David tips on how to fix this and how to fit reflection into your everyday schedule.
Further breaking down his COCKPIT terminology, Chris talks about the importance of being considered and consistent in your communications message. He explains the role that emotion plays in messaging and why we must utilize it in order for our messaging to be successful.
Chris finishes off the terminology by describing how to use trust and how to build it for the long term in order to bring all of the steps of COCKPIT together. Trust is the key to communication and is what Chris believes will unlock the full potential of any communication plan or strategy.
David and Chris finish off the episode by discussing some quick tips for speaking in front of crowd, such as an ‘iron man’ posture, and how to project your voice.
To get in contact with Chris for tips on your own communications, engage with him on LinkedIn or contact him through Understood Consulting Services website.
Discussed in this episode:
- How the COCKPIT terminology will assist you in communications.
- The importance that trust and relationships play in maintaining strong communications with stakeholders.
- Why communication skills are vital for every career, not just someone who works in comms.
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EP#102: Communicating with Action – with Barbara Tversky
GovComms: The Future of Government Communication
03/10/21 • 37 min
On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speakers to cognitive psychologist, Barbara Tversky.
Currently located in New York, Barbara is a Professor of Psychology at Columbia Teachers College as well as a Professor Emerita of Psychology at Stanford University. She has conducted extensive research into the areas of memory, language, spatial thinking, event cognition, extended mind, diagrammatic reasoning, design, gesture and creativity.
In this podcast, Barbara shares with us what she has learnt about the brain and how her research on gesture and movement can benefit communicators when trying to get an audience to understand or learn about a certain concept or idea.
Barbara explains how the brain is quite complex, and as a result, when you are trying to get a group of people to understand something, you must do so in a way that easy for the brain to understand.
She goes on to explain studies which she has conducted that prove how using gestures play a big role in helping someone understand a concept or remember a set of rules that they have to follow.
However, with the COVID-19 pandemic seeing people separated and having to communicate through video conferencing platforms, such as zoom, more often, Barbara explains the difficulties that this holds for communicators and what changes she feels need to be made to these services, to allow the most effective forms of communication.
Barbara explains that gesturing is a natural way of communication, and that it should be used. She also explains to David that humans are visual thinkers and therefore should not shy away from trying to visualize ideas and concepts to their audience.
We end the episode with some tips from Barbara on how government communicators should use gestures and graphics to their advantage.
Discussed in this episode:
- How our brains understand information and concepts and how we can best communicate them to one another.
- The importance of gestures and the research that proves how effective they are.
- How to communicate effectively when face-to-face options are not possible.
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EP#96: The Road to Alignment – with Zora Artis and Wayne Aspland
GovComms: The Future of Government Communication
01/24/21 • 35 min
On this episode of GovComms, contentgroup CEO David Pembroke speaks to Zora Artis and Wayne Aspland about their recently-released research that is now available on the GovComms Institute.
Zora Artis is the CEO of Artis Advisory and an alignment strategist with almost three decades of experience working with government, private, and non-profit sectors. Wayne Aspland is the Principal at The Content Factory. He has more than fifteen years of experience in corporate, leadership and internal communications.
In this podcast, Zora and Wayne discuss their recent study: The Road to Alignment. The pair firstly discuss the definition of alignment, which they believe as being all about unity.
This study is a follow-up to their 2018 study into strategic alignment, which found that many organisations struggled with their alignment strategies, and that this was because people either didn’t know how to align or they were not committed to it.
Since writing this paper they realised that COVID-19 has caused some organisations to be more aligned and others to be less. Working remotely has played a role in this, as well as other variables that were present before the pandemic hit such as having ill-defined values.
Zora and Wayne have created a four-step strategy: one VISION, one STORY, one TEAM and one VOICE.
The pair discuss this strategy step-by-step in this podcast episode, explaining that these steps involve gaining support from an organisation’s executive team, creating a narrative about your organisation that resonates with your staff, and working together with them to ensure that this narrative is communicated by the staff correctly and effectively with each other and the public.
Zora and Wayne show that communications done well can act as a fundamental enabler for alignment.
To read Zora and Wayne’s latest paper visit: https://contentgroup.com.au/govcomms-institute/
To find out more about alignment visit:
The Content Factory: http://www.thecontentfactory.com.au/
Artis Advisory: https://www.artisadvisory.com/
Discussed in this episode:
- What is alignment, and why is it important?
- How has COVID-19 impacted the level of alignment in organisations?
- What role do communications professionals have to play in improving alignment?
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EP#92: Telling Untold Stories at Sydney Trains – with Vanessa Grimm
GovComms: The Future of Government Communication
12/27/20 • 45 min
On this episode of GovComms, contentgroup CEO David Pembroke speaks to the Associate Director of Media and Government Relations at Sydney Trains, Vanessa Grimm. The two discuss Sydney Trains’ approach toward handing COVID-19, as well as an exciting new venture from Sydney Trains.
Before her career in communications, Vanessa had decades of experience working in the highest levels of the news media. She spent thirteen years as a journalist working in the news teams at Sky News, Nine News Sydney, and the ABC. She was also the inaugural Executive Producer for Sky News’ flagship political program Agenda.
Vanessa discusses Inside Central Station, an upcoming television series about the work of Sydney Trains and its staff. Two years in the making, Inside Central Station will shine a light on the untold stories inside one of Australia’s largest and most complex government organisations. The series will examine the unique and exciting daily experiences of many of the 11,000 staff members at Sydney Trains.
Vanessa also explores the topic of how Sydney Trains navigated the COVID-19 pandemic, what platforms they used to interact with train users, which channels worked best and how Sydney Trains changed their strategy after the March lockdown. Vanessa gives insights into how Sydney Trains celebrated their workforce, and how they celebrated pride in Sydney Trains at the difficult times during the pandemic.
Vanessa comments on how Sydney Trains got used to encouraging people to not use their services. She explains why government agencies, of every stripe, need to become content creators by finding compelling and engaging stories within their organization.
Discussed in this episode:
- Sydney Trains’ upcoming television series, Inside Central Station.
- How Sydney Trains managed to handle the COVID-19 pandemic and the lockdown.
- What worked and what didn’t in the effort to promote social distancing on Sydney’s trains.
- How and why organisations can look internally for engaging stories that can be used in communications campaigns that have an impact.
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EP#150: UK Government Communication Tactics, Disinformation and the Ukraine War
GovComms: The Future of Government Communication
02/07/24 • 37 min
GovComms Podcast is back with brand new episodes.
Our first episode of the season welcomes back Alex Aiken, the Executive Director for Government Communications in the UK, who was our very first guest when the podcast debuted in 2015 as the 'InTransition Podcast'. The landscape of government communication has evolved since then, and this episode dives into the latest developments.
Host David Pembroke and Alex Aiken explore the collaborative efforts between the UK Government Communication Service (GCS) and the Organisation for Economic Co-operation and Development (OECD). Alex sheds light on the OECD's role in auditing and evaluating the UK's government communication practices, sharing insights into the process.
“One of the things that the OECD asked us to do was submit UK Government Communications to a what they call a country scan. What they really mean is an audit of UK Government Communications and the report we published next month early in February. Now that takes a degree of courage.” – Alex AikenThe episode also delves into the UK Government's communication response to the war in Ukraine.
“When it was inevitable that the Russians were set to invade then we set up what we call the Government Information Cell. This was to bring together all the specialists that you need to deliver modern high volume communications into one place so we could have a fast, coordinated, and effective UK Government Communications response.” – Alex AikenIn a world where disinformation is rampant and synthetic media is an emerging threat, Alex emphasises the importance of compelling storytelling.
“I think that the absolutely central point is unless you can tell your story brilliantly, you will fall victim to disinformation. On the 24th of February 2022, I listened to Boris Johnson thinking through the challenges we faced... 'Putin must fail.' That is our policy. Putin must fail." And that in a sense is a story that we told then and a story we're telling now" – Alex AikenFurthermore, Alex discusses the potential of artificial intelligence, and how the UK government seeks to use it as a ‘force for good’.
“The London Summit recently had a whole range of countries around the world looking at the threats but also the opportunities. As the Government Communication Service, we are seeking to bring together all the plans, the strategies, the knowledge that we have and create a large language model where we can plug all that in" – Alex AikenTune in to gain insights into the UK Government’s strategic communication frameworks, such as OASIS and PITCH, and much more.
Discussed in this episode:
- The evolving role of government communication.
- Impact of technology and the challenge of mis- and disinformation.
- OECD's involvement in government communication.
- UK Government’s strategic frameworks: OASIS and PITCH.
- The importance of international collaboration.
Show notes:
- Guide to campaign planning: OASIS | Government Communication Service
- Launch of PITCH: a strategic communication tool | Government Communication Service
Follow GovComms Podcast on LinkedIn
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EP#95: Building and Sustaining High Performing Teams (The Dallas Mavericks) – with Donnie Nelson
GovComms: The Future of Government Communication
01/17/21 • 29 min
In this special episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Donnie Nelson, the General Manager of the Dallas Mavericks basketball team which competes in the NBA.
This podcast is a recording of a session from the 2020 GovComms Festival. To see even more content from the GovComms Festival, please visit the GovComms Institute website. Over the coming months, we will be uploading all of the content from the Festival to the website, so stay tuned!
In this episode of the podcast, David and Donnie discuss the secrets to bringing a team together and sustaining high performance over a period of time. Donnie explains why he thinks the secret to leadership is understanding the ‘human business’.
Donnie is one of the most successful and respected General Managers in basketball. He brought together the Mavericks team that won the NBA championship in 2011.
David and Donnie also discuss how the Dallas Mavericks have been able to bring together people from a wide array of backgrounds. They discuss how to unite a diverse group of people around a common goal.
Donnie explains that a commitment to winning an NBA championship is the first, second and third most important quality in a player. Donnie claims that too many people in basketball are ‘blinded by talent’, and that not enough focus on motivation, drive, integrity and teamwork skills.
Donnie explains how he managed to get everyone in the Dallas Mavericks organization, from the owner Mark Cuban down to the ball boys, united behind a common goal. Donnie also discusses the importance of listening, communication and patience in the development of high-performing teams.
Discussed in this episode:
- How Donnie Nelson uses communication and listening practices to get the best out of elite athletes competing in one of the biggest sports in the world.
- The Dallas Maverick’s victory in the 2011 NBA Championship.
- How the Dallas Mavericks have been able to unite a team, and an organization, around a common goal, and how non-sporting teams can implement those same techniques.
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EP#148 Creating Impact Through Customer-Centric Design
GovComms: The Future of Government Communication
04/12/23 • 33 min
In this episode of Govcomms, we are joined by the Deputy Secretary of Revenue NSW, Scott Johnston.
Scott is an internationally recognised statistician specialising in economic analysis, with a history of working as a senior leader across the Australian and United Kingdom public sectors.
With our host David Pembroke, Scott discusses why Revenue NSW started to focus on a more customer-centred approach.
“The tension of an organization that's primary purpose through history has been about collecting revenue - 40% of NSW budget comes from us - to stepping back and thinking, ‘Well, if we can provide an exceptional service to three and a half million people, the revenue will take care of itself’. But actually the relationship we have with people, which is an ongoing one, can thrive. That's made us fundamentally look at things differently.” – Scott JohnstonFurther, Scott discusses his views on integrating automation technology and artificial intelligence to improve customer experience.
Tune in to the episode to learn how Scott’s leadership in digital transformation and focus on providing high quality customer service is creating impact at Revenue NSW.
Discussed in this episode:
- Leading digital transformation and customer-centric design
- Mitigating risks when integrating automation and AI technology
- Being a humble leader and driving effective collaboration
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EP#167: Comms unlocked: insights on influence, ethics and a lasting career in Government
GovComms: The Future of Government Communication
10/15/24 • 29 min
What does it take to navigate a decades-long career in government communications while navigating ethics, changing media landscapes, and building lasting influence?
In this special two-part episode of GovComms, David Pembroke sits down with Michael Player, a communications veteran with nearly five decades experience. From his very first job to his long stint with NZ Police, Michael shares the highs and lows of working in public sector communications.
Join us as Michael reflects on the ethical backbone of the profession, revealing how great communicators must speak truth to power, even when it's uncomfortable. Michael’s journey is full of wisdom for both introverts and extroverts alike, proving that in a people-first profession, it’s the quiet listeners who often make the biggest impact.
This episode is packed with insights on how to navigate the shifting tides of today’s media landscape, where misinformation abounds, and how to maintain influence in an ever-evolving field. Whether you're a seasoned professional or just starting out, Michael’s career lessons on leadership, ethics, and crisis management will inspire you to step up, take initiative, and become a true communications leader.
Discussed in this episode:
· Importance of initiative and building rapport
· Ethical responsibility and speaking truth to power
· The three A’s: accessibility, affordability, ability
· Being a good listener
· The evolving media landscape and digital platforms
· Career advice: patience and continuous learning
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FAQ
How many episodes does GovComms: The Future of Government Communication have?
GovComms: The Future of Government Communication currently has 337 episodes available.
What topics does GovComms: The Future of Government Communication cover?
The podcast is about Marketing, Conversations, Journalism, Data, Podcasts, Business, Communications and Government.
What is the most popular episode on GovComms: The Future of Government Communication?
The episode title 'EP#161: LinkedIn Mastery, Storytelling Secrets and the Key to Social Media Success' is the most popular.
What is the average episode length on GovComms: The Future of Government Communication?
The average episode length on GovComms: The Future of Government Communication is 35 minutes.
How often are episodes of GovComms: The Future of Government Communication released?
Episodes of GovComms: The Future of Government Communication are typically released every 7 days, 1 hour.
When was the first episode of GovComms: The Future of Government Communication?
The first episode of GovComms: The Future of Government Communication was released on Feb 16, 2015.
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