#26 - Marketing with Podcasts, with John Wall

03/28/18 • 33 min

Many are getting into the podcast game in order to connect with an interested audience and build a brand. But creating a successful podcast is a lot more complicated than buying a couple of microphones and clicking “record.” If you’re in the marketing world, there’s a good chance you’ve heard John Wall on the “Marketing Over Coffee” podcast. In this episode, John shares five strategically tactical ideas for people venturing into the podcast world. John Wall, VP of Marketing, EventHero John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer and co-host with Christopher S. Penn of “Marketing Over Coffee”, a weekly audio program on new and classic marketing. The podcast has been featured on iTunes, has hosted luminaries like Seth Godin, Chris Brogan, David Meerman Scott and Simon Sinek, and has been profiled by Forbes, CBS Evening News, The Associated Press, NECN, The Boston Globe, Boston Herald, and DM News. John is the author of B2B Marketing Confessions, which Kirkus Reviews calls “a lively, accessible guide to today's most effective sales and marketing techniques.”

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#25 - The Champion’s Mindset, with Razor Ray Franklin

High performers: they can transform an agency and handle huge, difficult deals all while publishing, speaking and being active in their communities. How do they do it? What are the factors that enable them “to exist on a different plane of productivity” (to quote Charles Duhigg)? Elite athletes give us a good example of the mental preparation required to achieve that powerful, energized focus. In this episode, elite coach Razor Ray Franklin shares what top athletes do — from a strategically tactical perspective — to gain the competitive edge. Guest: “Razor” Ray Franklin, Elite Coach Trained in martial arts, “Razor” Ray Franklin pursued a career in kickboxing as a young man. After leaving the sport, he transitioned into coaching and worked with Dallas Cowboys players on strength and conditioning. He moved to Las Vegas where he worked for the Department of Veterans Affairs to rehabilitate blind veterans. During his time there, he met legendary boxing coach Kenny Adams, who asked Franklin to work with some of his fighters. Now he’s known throughout the boxing world for his ability to get results from his charges, having trained 4-time world champion Danny Green. Franklin’s training regimen led to Green’s come-from-behind win in a record-breaking championship megafight in Australia. Host: Alex Langshur

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#27 - Effective Inbound Marketing, with Marcus Sheridan (Part 1)

Many companies sense the value of inbound marketing and use it to some degree. But beyond simply posting articles, keeping up an obligatory blog, or investing more in SEO, what can we do to build real trust and grow business? Marcus Sheridan, author of one of the definitive books on the subject, They Ask, You Answer, is generous with concrete, practical ideas on how to use inbound marketing to drive growth. In fact, his advice is so useful and plentiful, we split his interview into two parts. Tune in to listen to the second part of this episode on Wednesday, April 18th. Guest - Marcus Sheridan, Keynote Speaker, Author, Partner at IMPACT The story of how Marcus saved his swimming pool company from the economic crash of 2008 has been discussed in books, magazines, and university case studies. Today, he is an international speaker known for his unique ability to excite and motivate audiences. In fact, Forbes named Marcus in its list of “Speakers You Don’t Want to Miss.” The New York Times dubbed him a “Web Marketing Guru,” and he has been written about in Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. As founder and president of The Sales Lion, he has worked with hundreds of businesses, helping them to become trusted industry voices while growing their market share. As owner and partner at IMPACT, and as owner of Marcus Sheridan International, he motivates clients to achieve their potential. His book, They Ask, You Answer, was listed by Forbes as one of “11 Marketing Books Every CMO Should Read.” Mashable rated it as the “#1 Marketing Book” in 2017.