#14 - Ahead of the curve, head above water

07/21/17 • 28 min

As a leader within an agency, you should strive to be seen as the wise counsel for your client. That’s the person they will call to have in-depth conversations about their business, turn over ideas with and be a go-to source of guidance and advice. While being a wise counsel might sound good, the reality is often that we're so busy simply running the business that we often get time crunched. It’s hard to stay on top of the latest trends and be able to distill these succinctly to clients. So how do these agency leaders who are high performing individuals and recognized thought leaders with super busy lives seemingly manage to do it all? And how do they manage to do all that in an environment that is evolving so rapidly? In this episode, David Rodnitzky discusses how you can manage yourself in order to remain aware of and connected to the pulse of the industry, and ultimately grow your business. Guest: David Rodnitzky, Founder and CEO, 3Q Digital David Rodnitzky is founder and CEO of 3Q Digital, a position he has held since the Company’s inception in 2008. He’s a blogger, a columnist, speaker on the conference circuit and a recognized thought leader in the field of search and search marketing. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. Host: Alex Langshur

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#13 - Journey Mapping: Connecting the Customer Dots

Understanding your customer's journey is vital to the success of your business. If you can map out the steps in how a customer engages with you, you should – in theory – be able to figure out where and how each step either enhances or diminishes their propensity to engage further. Sounds simple, right? The reality is a lot more complex: multiple channels, multiple devices, organic growth and the ever present human fallibility in delivering a consistent experience, it all takes its toll. So why, at what point and how should an agency look to customer journey mapping as a process to engage in? What can we learn from other sectors where journey mapping drives value, and how can we apply the lessons to the digital agency sector? Guest - Bryan Eisenberg, Keynote Speaker, Advisor & NY Times Best Selling Author Bryan Eisenberg is the co-founder of BuyerLegends, a New York Times bestselling author, and serves as an advisory board member of several venture capital backed startup companies. He is also a highly sought after keynote speaker for industry events across the globe. A recognized authority & pioneer in improving online customer experiences, he has been featured and quoted in countless publications including The Wall Street Journal and Advertising Age for his thought leadership in this area. Host: Alex Langshur

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#15 - Managing a boutique agency, with Aleyda Solis, Founder, Orainti

The classic entrepreneur trajectory has long since been to get an idea, launch the business, get a client or two, and then grow, grow, grow. Somehow we’ve come to accept the notion that agency success is tied to size and that growth is therefore THE goal. But what if that isn’t the case? In this episode, we dive into the concept of the boutique agency and explore the benefits and drawbacks of this model. We speak with Aleyda Solis about her experiences in making it work, and how to manage your time, your clients, your marketing and resist the siren call of staffing up and going for growth. Guest: Aleyda Solis, Founder, Orainti Aleyda is the founder of Orainti, a boutique SEO agency specializing in international SEO. She is a blogger (Search Engine Land, State of Digital and Moz), a speaker (with more than 80 conferences in 20 countries in English and and published author ("SEO, Las Claves Esenciales"). Aleyda was named by Forbes as one of the 10 Digital Marketing specialists to follow in 2015, and Entrepreneur named her as one of the 50 Online Marketing Influencers to follow in 2016. From helping world renowned brands to startups in competitive SEO industries, to multilingual environments or Web migrations, Aleyda excels in delivering deep know-how on complex SEO issues to help succeed her clients in challenging scenarios.