001: Overconsumption of Content

07/31/23 • 23 min

After having one too many conversations with clients and business owners about the overconsumption of content and seeing the light bulbs go off, I knew it was important to share this important topic with more people.

In this episode I share the three reasons why we over consume content and as importantly, if you’re creating content for your business, what type of content will have the most impact and help bring people to work with you faster.
By listening [and taking notes], you’ll learn:

How you can create content that serves a bigger purpose and gets you clients
How to save more time by recognising why you’re constantly going down rabbit holes
A simple framework to help you balance the creating and consuming of content

This episode is going to serve you, your business, your clients and your wider audience. If more of us adopted an approach like discussed in today’s episode, we’d have less frustration when it comes to solving problems in the world and in our businesses.

Enjoy this episode!

SPECIAL ANNOUNCEMENT: I’m doing a masterclass on November 20th to help service businesses generate sales before Christmas, register here → www. shannonstone.com.au/masterclass
Resources:

If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

07/31/23 • 23 min

Good Marketing, Good Business - 001: Overconsumption of Content

Transcript

Shannon Stone00:00:41.237

Hey guys , welcome to the podcast . Today we are talking about overconsumption of content . Now , I don't know if this has been a topic you've thought about , or at least in these words anyway , but I'm sure we're all guilty of those moments where we've scrawled a little too long or we've gone down the rabbit hole . But this is a really important topic , and more important tha

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