Good Marketing, Good Business
Shannon Stone
Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?
That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering.
Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.
The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.
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Top 10 Good Marketing, Good Business Episodes
Goodpods has curated a list of the 10 best Good Marketing, Good Business episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Good Marketing, Good Business for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Good Marketing, Good Business episode by adding your comments to the episode page.
002: Social Media For Lead Generation or Validation
Good Marketing, Good Business
08/02/23 • 21 min
Many business owners have it backwards when it comes to producing leads and clients from their social media. For small business owners in particular, social media plays a role in their marketing but it’s not the only piece of the puzzle.
By listening [and taking notes], you’ll learn:
- How to use social media for your business even when it doesn’t appear to be working
- How to discover where your clients come from so you can use this knowledge to your marketing advantage
- Two examples of strategies you can use in your small business
This is the type of episode you can’t un-hear - once you learn the difference between these two types of performance [lead generation and validation], you’ll be looking at your marketing very differently and thus get greater returns.
Enjoy!
SPECIAL ANNOUNCEMENT: I’m doing a masterclass on November 20th to help service businesses generate sales before Christmas, register here → www. shannonstone.com.au/masterclass
Resources:
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
001: Overconsumption of Content
Good Marketing, Good Business
07/31/23 • 23 min
After having one too many conversations with clients and business owners about the overconsumption of content and seeing the light bulbs go off, I knew it was important to share this important topic with more people.
In this episode I share the three reasons why we over consume content and as importantly, if you’re creating content for your business, what type of content will have the most impact and help bring people to work with you faster.
By listening [and taking notes], you’ll learn:
- How you can create content that serves a bigger purpose and gets you clients
- How to save more time by recognising why you’re constantly going down rabbit holes
- A simple framework to help you balance the creating and consuming of content
This episode is going to serve you, your business, your clients and your wider audience. If more of us adopted an approach like discussed in today’s episode, we’d have less frustration when it comes to solving problems in the world and in our businesses.
Enjoy this episode!
SPECIAL ANNOUNCEMENT: I’m doing a masterclass on November 20th to help service businesses generate sales before Christmas, register here → www. shannonstone.com.au/masterclass
Resources:
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
000: Trailer
Good Marketing, Good Business
07/31/23 • 2 min
Finally, a podcast that will tell you exactly what to do to grow your service based business, with specific, detailed and practical strategies so you’re not left wondering, “but how do I do that?”
I’m someone who loves to get to the heart of the problem and with this, I’ve developed strategies and ways of approaching business that cut out all the fluff. There will be no client avatar worksheets around here, just needle-moving actions that will make a real difference in your business today.
If we haven’t met yet, I’m Shannon Stone, award-winning business and marketing consultant and for the last 10+ years I’ve been diving in deep with small business owners, helping them to make more sales and get more done in less time.
If there’s one thing I know it’s that the world needs successful small business owners and that’s why both you and I are here - enjoy the podcast!
SPECIAL ANNOUNCEMENT: I’m doing a masterclass on November 20th to help service businesses generate sales before Christmas, register here → www. shannonstone.com.au/masterclass
Resources:
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
004: Sales Today vs. Future Sales
Good Marketing, Good Business
08/07/23 • 24 min
Sales are the lifeblood of small businesses, they cannot survive without them and so is the need for sales in both the short and long term.
Short term sales keep the lights on, doors open and cashflow coming through. Long term sales or sales that are expected to meet you in 6, 12, 24 months and beyond are the ones that ensure ‘future you’ is still kicking and breathing then too.
Both timelines matter but most often small business owners are looking at the here and now, which is understandable as a quick fix but given both timelines matter, you’ve got to plan for both.
By listening [and taking notes], you’ll learn:
- What you can do to get sales through today
- What you can do to get sales in future
- How to effectively choose what strategies to use, in what order
Enjoy!
SPECIAL ANNOUNCEMENT: I’m doing a masterclass on November 20th to help service businesses generate sales before Christmas, register here → www. shannonstone.com.au/masterclass
Resources:
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
005: Crazy Simple Ways To Make Sales
Good Marketing, Good Business
08/13/23 • 25 min
We’ve heard small hinges swing big doors, à la business; simple strategies convert clients too - people are often looking for the big and exciting strategies that will grow their business but we can’t forget about the micro moments that make the difference too, which is exactly what I cover in this episode:
By listening [and taking notes], you’ll learn:
- 27, yes x27 simple ways to make sales
- Why you shouldn’t overlook the basics because you could easily lose a sale
- How you can be proactive with sales in really simple ways
These are incredibly simple ways to make sales AND they’re also painful ways to ‘lose’ sales when you brush off these simple strategies to grow your business.
GIFT: I’ve compiled these x27 simple ways to make sales into an accompanying PDF which you can get for free by sending me, Shannon Stone, a message on LinkedIn or Instagram.
Have a listen, take notes and enjoy!
SPECIAL ANNOUNCEMENT: I’m doing a masterclass on November 20th to help service businesses generate sales before Christmas, register here → www. shannonstone.com.au/masterclass
Resources:
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
006: Before You Hire Marketing Help, Again
Good Marketing, Good Business
08/20/23 • 36 min
Whether your marketing is done internally or externally, or it’s complete DIY, if you’d like to increase the results that come from your marketing there are five critical areas you need to be reviewing and improving if you want to see greater returns on investment.
By listening [and taking notes], you’ll learn:
- How and why you need to pinpoint who your leads or ideal clients are so you can convey this to your marketing support
- Why you need to improve your offer, sales process and sales calls before diving deep into more marketing again
- The difference between deliverables and results with your clients and the impact you can have when you share this in your marketing
Both marketing providers and business owners need to be attentively listening to this episode because it will garner you and your clients much greater results from your marketing.
Enjoy!
SPECIAL ANNOUNCEMENT: I’m doing a masterclass on November 20th to help service businesses generate sales before Christmas, register here → www. shannonstone.com.au/masterclass
Resources:
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
007: Using Calendly To Book More Sales Calls - Part 1
Good Marketing, Good Business
08/27/23 • 25 min
Whether you use Calendly or another booking system, using this piece of automation creates a prime opportunity to increase your leads, sales and ultimately the number of clients and people you help.
By listening [and taking notes], you’ll learn:
- How you can embrace your ‘hot prospects’ in the moment it matters
- How you can ensure only the highest quality leads get on a call with you
- How to turn your ad hoc conversations into sales conversations so you stop pushing good clients away
We’re going deep in this episode and you’ll be blown away by the ways in which you can book more sales calls in.
Enjoy!
SPECIAL ANNOUNCEMENT: I’m doing a masterclass on November 20th to help service businesses generate sales before Christmas, register here → www. shannonstone.com.au/masterclass
Resources:
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
008: Using Calendly To Book More Sales Calls - Part 2
Good Marketing, Good Business
09/03/23 • 29 min
If the foundations covered in Part 1 of this mini-series weren’t enough, in Part 2 of using Calendly to book more sales calls we take it up a few more notches and share some specific ways in which you can book even more sales calls.
By listening [and taking notes], you’ll learn:
- The abundance of places you can be publishing your Calendly link
- How to reduce friction by using keyboard shortcuts as quick ways to share your link
- How to use social proof as a strategy to book more sales calls
When done right, using Calendly or any form of booking system will help you to increase the number of leads you book in as well as cut down time spent fussing about trying to find your next clients.
Enjoy!
SPECIAL ANNOUNCEMENT: I’m doing a masterclass on November 20th to help service businesses generate sales before Christmas, register here → www. shannonstone.com.au/masterclass
Resources:
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
009: Presenting Payment Plans The Right Way
Good Marketing, Good Business
09/10/23 • 36 min
Ever had the perfect prospect, who was more than willing to buy your service but reluctantly said no because they couldn’t meet the investment commitments?
This isn’t about making people with no money pay you for your services, it’s about creating the right kind of flexibility to allow ideal clients and prospects to sign up to work with you.
By listening [and taking notes], you’ll learn:
- The range of ways to take payments from your prospects
- How structured flexibility can increase your conversions and rewards
- The right way to do payment plans so you still get paid and reduce risks
Payment plans help both you and your future clients in ways you likely didn’t expect - listen in as this episode is well worth your time.
Enjoy!
SPECIAL ANNOUNCEMENT: I’m doing a masterclass on November 20th to help service businesses generate sales before Christmas, register here → www. shannonstone.com.au/masterclass
Resources:
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
003: Turn Your Goals Into Reality Using Your Calendar
Good Marketing, Good Business
08/02/23 • 24 min
“My calendar does the thinking for me”, I say this to many people, peers, clients and in today’s episode I share with you exactly how I turn my goals into reality using my calendar in five simple steps.
By listening [and taking notes], you’ll learn:
- How a Dr Phil episode helped me to get clients really quickly in my business because I treated it like a job until I had the clients I wanted
- How to take any meaningful goal and turn it into practical steps that you can take
- Why I believe we can get everything done, as long as we do it in the right order
If you’re an efficiency genie like me or you struggle with organisation, this episode is going to lend some helpful advice to help you in all areas of life and business.
Enjoy!
SPECIAL ANNOUNCEMENT: I’m doing a masterclass on November 20th to help service businesses generate sales before Christmas, register here → www. shannonstone.com.au/masterclass
Resources:
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
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FAQ
How many episodes does Good Marketing, Good Business have?
Good Marketing, Good Business currently has 76 episodes available.
What topics does Good Marketing, Good Business cover?
The podcast is about Marketing, Entrepreneurship, Podcasts, Small Business, Education, Business Growth, Sales, Business and Strategy.
What is the most popular episode on Good Marketing, Good Business?
The episode title '002: Social Media For Lead Generation or Validation' is the most popular.
What is the average episode length on Good Marketing, Good Business?
The average episode length on Good Marketing, Good Business is 20 minutes.
How often are episodes of Good Marketing, Good Business released?
Episodes of Good Marketing, Good Business are typically released every 6 days, 19 hours.
When was the first episode of Good Marketing, Good Business?
The first episode of Good Marketing, Good Business was released on Jul 31, 2023.
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