How to Keep Clients on the Phone | Episode 29

10/18/22 • 24 min

The following guest sits down with host Justin White:
• Alex Beidoun – Co-Founder, House of Lending
Staying Away From Selling Leads to Longer, More Productive Phone Calls with Borrowers
Independent mortgage brokers can set themselves apart by having phone calls that focus on educating their borrowers instead of selling to them. How can you have phone conversations that make borrowers want to work with you? Listen to Episode #29 of Good. Better. Broker. as we talk with a former retail LO who has shifted his focus to prioritizing relationships over transactions on client calls.
In this episode of the Good. Better. Broker. podcast, you’ll find out why educating your clients creates longer and more productive phone conversations, leading to more business.
In this episode, we discuss ...
• 2:02 – How Alex’s experiences in retail impact his business strategy as a broker
• 5:26 – Why Alex chooses to educate his borrowers on retail vs. wholesale
• 7:13 – Why Alex decided to take an educational approach with his borrowers
• 10:25 – How Alex defines a quality conversation with a client
• 12:41 – Alex on what borrowers are looking for from their loan officer
• 14:11 – The 3 key components to a phone call with a borrower
• 19:27 – Why it’s important to not be transactional on the phone with clients
• 21:51 – The difference between being in a call vs. on a call
Show Contributor:
Alex Beidoun
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

Previous Episode

TikTok, The Leads Don’t Stop | Episode 28

The following guest sits down with host Justin White:
• Rebecca Richardson – Mortgage Loan Originator, U-Mortgage
• Nate Fain – Mortgage Loan Originator, U-Mortgage
How Independent Mortgage Brokers Can Leverage TikTok to Generate Business
Between them, they have more 370 thousand followers on TikTok. However, for Rebecca Richardson and Nate Fain, it’s more about leads than likes. How can independent mortgage brokers create TikTok videos to drive business? Listen to episode #28 of Good. Better. Broker as we talk with two of the top TikTok personalities in the broker channel. They explain everything from their content creation strategies to why every follower should be considered part of your database.
In this episode of the Good. Better. Broker. Podcast, you’ll learn how to use TikTok to create a community of prospective clients.
In this episode, we discuss ...
• 1:38 – Rebecca on the impact TikTok has had on her business
• 2:32 – Why Rebecca started creating videos on social media
• 3:52 – Why Rebecca went all in on TikTok
• 5:38 – Rebecca on her content creation strategy for her videos
• 7:46 – Rebecca’s keys to TikTok success
• 9:56 – Rebecca’s advice for showing your personality in videos
• 12:45 – Nate on his TikTok follower count
• 13:58 – The impact of TikTok on Nate’s business
• 15:33 – How Nate built up his following on TikTok
• 17:32 – Why Nate views his followers as potential leads
• 19:53 – How Nate hooks his followers and why it’s important
• 22:37 – What Nate does if he’s struggling to create content
• 23:32 – Mistakes that sees other content creators make
• 24:55 – Nate’s advice for new content creators
Show Contributors:
Rebecca Richardson
Connect on TikTok
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Nate Fain
Connect on TikTok
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram, or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

Next Episode

Training Your LOs: An Investment Worth Making | Episode 30

The following guests sit down with host Justin White:
• Troy Molitor – Founder, Molitor Financial Group
• Craig Messman – President, Molitor Financial Group
Training and Coaching Loan Originators Is an Investment Worth Making for Mortgage Brokers
Becoming a knowledgeable loan originator requires hard work and proper training. Why should independent mortgage brokers invest their money and time in a training and coaching program for their LOs? Listen to Episode #30 of Good. Better. Broker. as we learn how Molitor Financial Group has built a successful brokerage with originators from non-mortgage backgrounds.
In this episode of the Good. Better. Broker. podcast, you’ll find out how taking the time to train and coach your loan originators leads to sustainable business.
In this episode, we discuss ...
• 1:53 – Troy on the importance of coaching and training for his company
• 2:48 – How Troy’s entry into the business shaped his view of training
• 4:06 – Craig on the company hiring people with no previous mortgage experience
• 5:22 – Troy on how coaching and training helps the company succeed in any market
• 6:32 – Craig on how training helps set loan files up for success
• 7:16 – Troy on why it’s important to train seasoned loan originators
• 8:48 – Troy on why they chose to develop their team members
• 9:43 – Craig on how a strong training foundation leads to a sustainable business
• 11:22 – Why Molitor doesn’t create competition among their team members
• 14:07 – Craig on the importance of transparency and communication
Show Contributors:
Troy Molitor
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Craig Messman
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.