Destination Management for Regenerative Tourism - Part 1
10/11/22 • 76 min
As destinations globally are starting to think about a regenerative approach to destination management, we’re honoured to share the journey that Aotearoa New Zealand’s 31 Regional Tourism Organisations (RTOs) initiated during the pause of the pandemic. At the request of the NZ government, and with the support of government funding, New Zealand’s RTOs have engaged in destination management planning and many have begun the journey towards a regenerative approach to tourism.
This episode is the first in a two part mini series, with this episode focusing on a national perspective, and the next episode focusing on a regional perspective.
We speak first with Kiri Goulter, of Regional Tourism New Zealand (RTNZ), a membership based and funded organisation representing the interests of all Regional Tourism Organisations throughout the country. Kiri describes the destination management planning process all 31 RTOs are engaging in, the various stages of planning and implementation across the regions, and the challenges in transitioning to a regenerative approach to destination management planning.
We also speak with Susan Houge Mackenzie, an Associate Professor of Tourism in the University of Otago School of Business, who is working alongside the RTOs researching the process the regions are going through. Susan brings an academic lens to this process and highlights the commitment of all regions to enhancing their communities, the challenges the varying structures of RTOS creates, ongoing funding needs, developing indicators for success, and the need for a long term evolving approach as capabilities develop.
Corrections:
Kiri Goulter's role with TNZ was supporting the industry to deliver on the 100% PURE brand, not developing it.
The destination management funding provided by the NZ government was in two tranche's - June/July 2020 and June/July 2021.
Join our LinkedIn network of likeminded professionals exploring what a regenerative future for tourism can look like. We'd love to see you there and hear your thoughts on this episode.
Thanks to:
Kiri Goulter, Director - Destination Management, Regional Tourism New Zealand
Dr Susan Houge Mackenzie, Associate Professor at University of Otago
Show notes and links
New Zealand Tourism Sustainability Commitment
Te Ūnga Mai Professional Development Programme
New Zealand Aotearoa Government Tourism Strategy 2019
NZ Ministry of Business, Innovation, and Employment Destination Management Guidelines
New Zealand Treasury Four Capitals Framework
Indicators Aotearoa New Zealand – Ngā Tūtohu Aotearoa
Glossary:
(Our guests will often use words from Te Reo Māori, New Zealand's indigenous language, in their interviews. We welcome and celebrate this, and for listeners outside of New Zealand for whom these may be unfamiliar, we offer an interpretation here to aid your understanding. For more detail, you can reference https://maoridictionary.co.nz/. We also offer explanations of acronyms and other industry terminology used in hope of making GOOD Awaits more accessible.)
Aotearoa - New Zealand
Te Ao Māori - The Māori world
Tangata Whenua - “people of the land”, Māori people local to a particular area
Mana Whenua - Māori people who have historic and territorial rights over the land
Iwi - tribe, people
Mahi - work
____________
Want to explore what regenerative tourism could look like in practice? Join our GOOD Awaits Aotearoa New Zealand Experience in March 2023.
Find out more here: https://www.good-travel.org/good-trips/good-awaits-new-zealand
____________
Credits
GOOD Awaits is hosted by Debbie Clarke and Josie Major. Audio Production and music is by Clarrie Macklin. ...
As destinations globally are starting to think about a regenerative approach to destination management, we’re honoured to share the journey that Aotearoa New Zealand’s 31 Regional Tourism Organisations (RTOs) initiated during the pause of the pandemic. At the request of the NZ government, and with the support of government funding, New Zealand’s RTOs have engaged in destination management planning and many have begun the journey towards a regenerative approach to tourism.
This episode is the first in a two part mini series, with this episode focusing on a national perspective, and the next episode focusing on a regional perspective.
We speak first with Kiri Goulter, of Regional Tourism New Zealand (RTNZ), a membership based and funded organisation representing the interests of all Regional Tourism Organisations throughout the country. Kiri describes the destination management planning process all 31 RTOs are engaging in, the various stages of planning and implementation across the regions, and the challenges in transitioning to a regenerative approach to destination management planning.
We also speak with Susan Houge Mackenzie, an Associate Professor of Tourism in the University of Otago School of Business, who is working alongside the RTOs researching the process the regions are going through. Susan brings an academic lens to this process and highlights the commitment of all regions to enhancing their communities, the challenges the varying structures of RTOS creates, ongoing funding needs, developing indicators for success, and the need for a long term evolving approach as capabilities develop.
Corrections:
Kiri Goulter's role with TNZ was supporting the industry to deliver on the 100% PURE brand, not developing it.
The destination management funding provided by the NZ government was in two tranche's - June/July 2020 and June/July 2021.
Join our LinkedIn network of likeminded professionals exploring what a regenerative future for tourism can look like. We'd love to see you there and hear your thoughts on this episode.
Thanks to:
Kiri Goulter, Director - Destination Management, Regional Tourism New Zealand
Dr Susan Houge Mackenzie, Associate Professor at University of Otago
Show notes and links
New Zealand Tourism Sustainability Commitment
Te Ūnga Mai Professional Development Programme
New Zealand Aotearoa Government Tourism Strategy 2019
NZ Ministry of Business, Innovation, and Employment Destination Management Guidelines
New Zealand Treasury Four Capitals Framework
Indicators Aotearoa New Zealand – Ngā Tūtohu Aotearoa
Glossary:
(Our guests will often use words from Te Reo Māori, New Zealand's indigenous language, in their interviews. We welcome and celebrate this, and for listeners outside of New Zealand for whom these may be unfamiliar, we offer an interpretation here to aid your understanding. For more detail, you can reference https://maoridictionary.co.nz/. We also offer explanations of acronyms and other industry terminology used in hope of making GOOD Awaits more accessible.)
Aotearoa - New Zealand
Te Ao Māori - The Māori world
Tangata Whenua - “people of the land”, Māori people local to a particular area
Mana Whenua - Māori people who have historic and territorial rights over the land
Iwi - tribe, people
Mahi - work
____________
Want to explore what regenerative tourism could look like in practice? Join our GOOD Awaits Aotearoa New Zealand Experience in March 2023.
Find out more here: https://www.good-travel.org/good-trips/good-awaits-new-zealand
____________
Credits
GOOD Awaits is hosted by Debbie Clarke and Josie Major. Audio Production and music is by Clarrie Macklin. ...
Previous Episode
Designing the Future of Hospitality - with The Regeneration Collection
In these urgent times, we need courage and new thinking to explore tourism’s potential to regenerate places. The Regeneration Collection, founded by Christiaan Uittenbosch and Peter Heule in Amsterdam, is an exciting international event for Bachelors students in Hospitality, Conservation & Architecture that focuses on regenerative design for hospitality concepts. A core purpose of The Regeneration Collection is to encourage, support, and stimulate young people to become changemakers.
We spoke with Christiaan and the two teams who participated in the 2022 pilot event. The enthusiasm, energy, and fresh ideas these cross-disciplinary teams brought to their design projects is inspiring, in a time when we’re all experimenting and learning together how tourism can support regenerating places and systems.
The universities who bravely jumped into this new and experimental event were Toronto Metropolitan University and NHL Stenden University of Applied Sciences. We commend their support of this new project and hope more universities globally will join this exciting and innovative programme for 2023 - Deadline to join is November 25th. See links below for more information about joining.
Thanks to:
Christiaan Uittenbosch and Peter Heule - Founders of The Smart Travel Lab and The Regeneration Collection
Jonny Braun, Lucia Duarte, Olivia Howell, Meredith Davis, Nicolas Burbano Diaz
Toronto Metropolitan University (previously Reyerson University)
Adam Somerville, Nele Presuhn, Demi Peters, Marisa van Belzen, Aliisa Niittyla
NHL Stenden University of Applied Sciences
________________
Interested in joining the next round of this innovative programme?
Contact: [email protected]
_______________
Show notes and links
Toronto Metropolitan University
NHL Stenden University of Applied Sciences
Regeneration Collection - Evenwicht Project 2022
____________
Want to explore what regenerative tourism could look like in practice? Join our GOOD Awaits Aotearoa New Zealand Experience in March 2023.
Find out more here: https://www.good-travel.org/good-trips/good-awaits-new-zealand
____________
Credits
GOOD Awaits is hosted by Debbie Clarke and Josie Major. Audio Production and music is by Clarrie Macklin.
Contact us:
Special Thanks to NZ National Commission for UNESCO for supporting this 2nd season of our podcast.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goodawaits.substack.com
Next Episode
Destination Management for Regenerative Tourism - Part 2
This episode is the second in a two part mini series, with this episode focusing on two regions who share the community engagement processes they’re going through to develop their destination management plans.
As destinations globally are starting to think about a regenerative approach to destination management, we’re honoured to share the journey that Aotearoa New Zealand’s 31 Regional Tourism Organisations (RTOs) initiated during the pause of the pandemic. At the request of the NZ government, and with the support of government funding, New Zealand’s RTOs have engaged in destination management planning and many have begun the journey towards a regenerative approach to tourism.
We speak first with Tim Barke, General Manager at Lake Wanaka Tourism. Tim describes the opportunity tourism has now to ‘get it right’ for future generations and also for the industry to remain viable in the future. Tim encourages everyone to get involved in their community, and he’s leading by example, volunteering for multiple organisations across his community, demonstrating his commitment, both personally and professionally, to his place.
We also speak with Tania Burt, General Manager at Northland Inc who describes the importance of taking engagement on the road into communities for a highly localised process that results in more authentic, place-specific feedback from residents. Tania also speaks of how Northland’s destination management plan is a living document, part of a living process, that requires regular reviews and iterations in order to be fully committed to both people and living ecosystems. Tania is deeply involved in her place and stresses the importance that we all work towards net good, “because it’s what the world needs of us right now.”
Join our LinkedIn network of likeminded professionals exploring what a regenerative future for tourism can look like. We'd love to see you there and hear your thoughts on this episode.
Thanks to:
Tim Barke - General Manager at Lake Wanaka Tourism
Tania Burt - General Manager at Northland Inc
Show notes and links
Lake Wanaka Regenerative Tourism by 2030
Taitokerau Northland Destination Management Plan
Glossary:
(Our guests will often use words from Te Reo Māori, New Zealand's indigenous language, in their interviews. We welcome and celebrate this, and for listeners outside of New Zealand for whom these may be unfamiliar, we offer an interpretation here to aid your understanding. For more detail, you can reference https://maoridictionary.co.nz/. We also offer explanations of acronyms and other industry terminology used in hope of making GOOD Awaits more accessible.)
Aotearoa - New Zealand
Taonga - treasure, socially or cultural valuable objects, resources, phenomenon, ideas and techniques
Taoka - treasure, anything prized
Mana - prestige, authority, control, power, influence, status, spiritual power, charisma - mana is a supernatural force in a person, place or object.
Mauri - life force, vital essence
Kaupapa - purpose, policy or values
Ngāi Tahu - tribal group of the South Island, sometimes called Kāi Tahu
Whakapapa – genealogy, lineage
Te Ao Māori - The Māori world
Tangata Whenua - “people of the land”, Māori people local to a particular area
Mana Whenua - Māori people who have historic and territorial rights over the land
Iwi - tribe, people
Hapu - kinship group, clan, subtribe
Mahi - work
____________
Want to explore what regenerative tourism could look like in practice? Join our GOOD Awaits Aotearoa New Zealand Experience in March 2023.
Find out more here: https://www.good-travel.org/good-trips/good-awaits-new-zealand
____________
Credits
GOOD Awaits is hosted by Debbie Clarke and Josie Major. Audio Production and music is by Clarrie Macklin.
Contact us:
Special Thanks to NZ National Commission...
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/good-awaits-218857/destination-management-for-regenerative-tourism-part-1-24847516"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to destination management for regenerative tourism - part 1 on goodpods" style="width: 225px" /> </a>
Copy