Revolutionizing Fundraising: Richard Viguerie's Direct Mail Mastery

09/16/24 • 47 min

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In this episode of the Going Big, Host Kevin Gentry interviews Richard A. Viguerie, a pioneer in direct mail fundraising who transformed political communication in the 1960s and 1970s. Richard shares how he entered the world of direct mail, offering expert advice for nonprofit leaders on effective fundraising strategies and the importance of mentoring.

With over 50 years of experience and a legacy of innovation, Richard reflects on the power of direct marketing to engage millions of Americans in causes and campaigns, driving meaningful change through grassroots efforts!

Check out the book here: https://a.co/d/0u0lXah

Check out Richard here: https://www.americantarget.com/

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Check out the book here: https://a.co/d/0u0lXah

Check out Richard here: https://www.americantarget.com/

Check out TenX Strategies here: https://tenxstrategies.com/

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From Research to Results: Tim Kachuriak on Optimizing Fundraising

In this episode of Going Big!, Host Kevin Gentry sits down with Tim Kachuriak, founder and Chief Innovation and Optimization Officer at NextAfter, to dive into the cutting-edge strategies that are transforming the nonprofit world. As a thought leader and author of Optimize Your Fundraising, Tim shares his insights on how nonprofits can grow their resource capacity through research-driven fundraising optimization.

With decades of experience and an impressive array of global speaking engagements, Tim discusses the secrets behind his groundbreaking studies, such as the Online Fundraising Scorecard and the Midlevel Donor Crisis.

Tune in to discover how Tim is shaping the future of philanthropy and empowering nonprofits to do more.

Check out Tim's website here: https://www.nextafter.com/

Check out TenX Strategies here: https://tenxstrategies.com/

Next Episode

Unlocking 7-Figure Fundraising: Trevor and Tarren Bragdon’s Blueprint for Nonprofit Success

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In this episode of Going Big, Host Kevin Gentry sits down with Trevor Bragdon and Tarren Bragdon of 7-Figure Fundraising to delve into the secrets of successful major donor fundraising. Discover the transformative strategies and actionable insights from their new book, designed to turn the fundraising challenge into a rewarding pursuit.

From crafting compelling pitches to building an enthusiastic donor base, Trevor and Tarren share their proven methods for scaling nonprofit impact and securing six- and seven-figure donations.

Tune in to learn how you can elevate your fundraising game and make a global difference with your nonprofit mission.

Check them out here: https://www.7figurefundraising.com/book

Check us out here: https://tenxstrategies.com/

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