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Go To Market Podcast - #6 Mark Roberge - Science of Scaling, finding North Stars in companies and careers.

#6 Mark Roberge - Science of Scaling, finding North Stars in companies and careers.

Go To Market Podcast

03/09/21 • 41 min

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Show Notes1:10 - How does Mark decide on what to work on and pursue 8:22 - Lessons learned from the writing process9:42 - How to narrow down problems and framework to address the problems 14:35 - What is the science of scaling?18:50 - Use lead indicators as your north star, not revenue 22:00 - Going from product-market fit to Go To Market Fit.
  • Defining Go To Market Phase with unit economics
27:00 - Diving deeper into different parts of Go To Market Phase
  • Playbook
  • Sales Hire
  • Pricing - Risk of pricing too high
34:44 - How to model your customer success team 35:43 - When to scale and how fast? 39:23 - If you were to create your course for Entrepreneurship40:03 - Last Question Stuff Mentioned Sean PoELSHubspotSales Acceleration Formula Harvard Business SchoolStage 2 Capital Dharmesh ShahScience of ScalingJay PoLean StartUpTo see other great guests and join our newsletter please visit. www.gotomarketpodcast.com

03/09/21 • 41 min

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