#4 Mike Hook : Go-To-Market sales strategy and tactics to execute to hit the number

Lessons from being a door to door sales rep [0:00]How do you think about GTM Strategy [5:38]How to hit the number and breaking different channels [8:38]Tactical advice on sales [11:30]Coaching reps [14:10]Recruiting reps, qualities, and questions to ask [19:10]Change in the landscape, product-led growth, changes in buyers [25:01]Framework on making questions [28:10]Humanizing Sales [33:41]Professional failure and lessons learned [38:51]Habits/Process that has helped [42:50]Last message [48:01]Stuff MentionCutco CutleryNavalGAP Selling Nasim Talib Skin in the game