The Reality of Selling to Bookstores and Libraries with Amy Collins

04/02/19 • 24 min

Go Publish Yourself: An IngramSpark Podcast

“How do I get my book into independent bookstores?”
“How do I get my book into libraries?”
“How do I get my book into Target or Costco?”
“How do I get my book into airports?”

We hear these questions from authors every day, but the answer to each is different. All of these sales channels have different criteria that they look for when they select books, and it’s important to understand how AND why they differ. To encourage different stores and libraries to buy your book, you need to understand their motivations. Who are they serving, and what do they care about most?

Book sales and marketing expert, Amy Collins, joins Robin Cutler and Justine Bylo to conclude Season 3 of the Go Publish Yourself Podcast. In this final episode, we discuss the nuances between sales channels, and how to give your self-published book the best chance of reaching readers. Listen, learn, and go publish yourself! https://selfpub.is/2sLTGkp

“How do I get my book into independent bookstores?”
“How do I get my book into libraries?”
“How do I get my book into Target or Costco?”
“How do I get my book into airports?”

Previous Episode

Indie Book Promotion Timeline with Fauzia Burke

All your promotional strategies should be leading up to the ultimate moment: your book launch. Book promotion is a two-step approach, and it should be looked at from both a long-term and a short-term perspective. Long-term marketing involves building your author platform and brand, and it starts well in advance of short-term marketing, which is the actual promotion of your book.
Fauzia Burke joins Robin Cutler to break down the specifics of the book promotion timeline, and help you understand where (and when) to start marketing your book. Do you know if you’re in the long-term or short-term marketing stage? Listen to find out, and for more book marketing advice, check out IngramSpark's free online publishing course, How to Build an Author Platform: https://selfpub.is/2MvpeUI.

Next Episode

Publishing with a Global Mindset: Spotlight on Adam Croft

Go Publish Yourself is back for the 2019 Author Spotlight Series! Justine Bylo kicks off the season with Adam Croft, international bestselling writer of crime fiction. Tune in to hear how Adam's previous career in marketing influenced how he markets his self-published books, and how he's found success through self-publishing. A champion for indie publishing, Adam shares some advice for publishing with an international mindset and for choosing a "hook" for your book—listen, learn, and visit IngramSpark.com if you're ready to publish today: https://selfpub.is/2Eray6w.