A Creative Business Brand - Why and How.

04/25/23 • 44 min

What is a Brand? This term is used often but not easily defined. A business and a brand have to work together to achieve success, but people often mistake the process of creating a brand for their business. Why? In this episode, I'm breaking down exactly what a brand is and why creating a strong brand to drive your creative business will be powerful for your business revenue and help you establish a clear path to your marketing, sales, copywriting and branding.

Enjoyed this episode? Don't forget to leave me a review.
You can also follow me on the socials: @joshjay.co and @offbeat__academy

Enjoyed this episode? Don't forget to leave me a review.
You can also follow me on the socials: @joshjay.co and @offbeat__academy

Previous Episode

Why Photographers Suck at Marketing

Do you know why photographers suck at marketing? Are you offended that I said that? Well, it's true. Most photographers couldn't even say what marketing even is in one sentence. This episode, we're calling out three points and reasons why I think photographers suck at marketing and how you can get better at it. Don't worry, I was one of those photographers who sucked at marketing, too, so take it from the person who has learned and applied what I'm about to share from the past 15 years of being a business owner on how you can get good at marketing your photography business.

Enjoyed this episode? Don't forget to leave me a review.
You can also follow me on the socials: @joshjay.co and @offbeat__academy

Next Episode

Be a Servant, Not a Scammer - A Lesson In Sales

If you're like me and used to feeling overwhelmed by sales. I used to dread them, go into them feeling nervous and giving off so much fear. Why? Because I feared rejection and because I knew that I wasn't 100% confident in what my job was as a photographer. Here's a breakdown of a few tips on how I figured out how to sell and why I think it's beyond important every photographer learns this about sales.

Enjoyed this episode? Don't forget to leave me a review.
You can also follow me on the socials: @joshjay.co and @offbeat__academy