gm: Token-Gated Merch and ALTS with Adidas's Erika Wykes-Sneyd
05/17/23 • 38 min
For a while there, Adidas Web3 lead Erika Wykes-Sneyd worried her push to get the 74-year-old brand working with Web3 partners might not work out. "Like signing a deal with the Bored Ape Yacht Club when Gargamel and Gordon were not doxxed individuals—that got me nervous," she told Stacy Elliott and Andrew Hayward. "Approving the first ever ETH purchase on a public company. Like DAX organizations are pretty risk averse. I was like, definitely could get fired for this." Spoiler: She wasn't fired. Now, the company's crafting narratives for its new ALTS collection.
For more from Decrypt, visit decrypt.co and follow @gmdecrypt on Twitter.
Be sure to join the gm Telegram room for direct access to our hosts and guests.
Hosts and guests:
Stacy Elliott
Twitter: @stacyannj
Andrew Hayward
Twitter: @ahaywa
Erika Wykes-Sneyd
Twitter: @shadows_eth
Podcast thumbnail art by Grant Kempster
Hosted on Acast. See acast.com/privacy for more information.
For a while there, Adidas Web3 lead Erika Wykes-Sneyd worried her push to get the 74-year-old brand working with Web3 partners might not work out. "Like signing a deal with the Bored Ape Yacht Club when Gargamel and Gordon were not doxxed individuals—that got me nervous," she told Stacy Elliott and Andrew Hayward. "Approving the first ever ETH purchase on a public company. Like DAX organizations are pretty risk averse. I was like, definitely could get fired for this." Spoiler: She wasn't fired. Now, the company's crafting narratives for its new ALTS collection.
For more from Decrypt, visit decrypt.co and follow @gmdecrypt on Twitter.
Be sure to join the gm Telegram room for direct access to our hosts and guests.
Hosts and guests:
Stacy Elliott
Twitter: @stacyannj
Andrew Hayward
Twitter: @ahaywa
Erika Wykes-Sneyd
Twitter: @shadows_eth
Podcast thumbnail art by Grant Kempster
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
gm: Avenged Sevenfold's M. Shadows on Deathbats, Fandom, and AI
Avenged Sevenfold lead singer Matt Sanders, a.k.a. M. Shadows, is rehearsing for the band's upcoming tour and also figuring out how to upend what it means to be a fan. The band launched a Deathbats Club NFT collection in 2021. That is to say, they were early. The lead singer said it was timed to give fans a chance to get comfortable with Web3 technology ahead of the group's 2023 tour, when the NFT holders can use their Deathbats for early access to tickets. M. Shadows also talks to hosts Andrew Hayward and Stephen Graves about AI and Web3 gaming.
For more from Decrypt, visit decrypt.co and follow @gmdecrypt on Twitter.
Be sure to join the gm Telegram room for direct access to our hosts and guests.
Hosts and guests:
Andrew Hayward
Twitter: @ahaywa
Stephen Graves
Twitter: @stephengraves
M. Shadows
Twitter: @shadows_eth
Podcast thumbnail art by Grant Kempster
Hosted on Acast. See acast.com/privacy for more information.
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