
Moving from What to So What and Now What
04/02/14 • 10 min
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Turning Ideas into Market-Winning Products with Chad McAllister, PhD
How do ideas become market-winning products? That is the question Chad McAllister, PhD, has explored throughout his 25 year career in product development, management, and innovation. Now, with the economy showing signs of improving, organizations are committing more resources to innovation. This is creating a need for people to move into product roles, but many employees, even those who have been product developers and managers, lack a clear understanding and the frameworks for being successful with innovation. Chad's new book, "Turning Ideas into Market-Winning Products," is for employees moving into product roles and for existing product professionals who want to excel. From the book's description... "Looking for a simple overview of product development and management? Look no further. With this book, new product team members, managers, and innovation professionals will quickly access a concise, easy-to-follow guide that shows how successful teams develop new products that consumers love." ------------------ Take the survey of Product Team Performance & Get free whitepaper #prodmgmttalk http://bit.ly/1gijNCu Free Whitepaper: Increase effectiveness of Sales tools #prodmgmt http://bit.ly/1g17Svc @Contondomedia Subscribe to @webcastdigest Daily free online events for continuous learning http://bit.ly/1jwp5vn Show your love for this podcast! http://bit.ly/1jxkn08 #prodmgmttalk
Next Episode

Dr. Randal Koene, NeuroScientist, NeuroEngineer & Founder
Dr. Koene will discuss the state of science and technology for neural prostheses and whole brain emulation. How to tackle and accomplish a complex long-term project to achieve human whole brain emulation. Dr. Randal A. Koene has been focusing on the functional reconstruction of neural tissue since 1994. He introduced the multi-disciplinary field of whole brain emulation and is lead curator of the scientific roadmap with which its technological development is promoted. Dr. Koene is CEO and Founder of the science foundation Carboncopies.org and neural interfaces company NeuraLink Co. He is Science Director of the 2045 Initiative and advises several neurotechnology companies and organizations. In previous roles, Dr. Koene was Director of Analysis at Silicon Valley nanotechnology company Halcyon Molecular (2010-12) and Director of the Department of Neuroengineering at Tecnalia, the third largest private research organization in Europe (2008-10). Dr. Koene was a research professor at Boston University's Center for Memory and Brain. He earned his Ph.D. studying memory mechanisms at McGill University, after obtaining an M.Sc. in Electrical Engineering with a specialization in Information Theory at Delft University of Technology. http://randalkoene.com ------- Free Whitepaper: Increase effectiveness of Sales tools #prodmgmt http://bit.ly/1g17Svc @Contondomedia Subscribe to @webcastdigest Daily free online events for continuous learning http://bit.ly/1jwp5vn Show your love for this podcast! http://bit.ly/1jxkn08 #prodmgmttalk Review for free copy: Turning Ideas Into Market Winning Products http://bit.ly/1iq0y9H
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