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On May 7, 1998, Daimler-Benz announced plans to merge with Chrysler in a 38 billion $ deal, the largest industrial merger in history.

In this episode, we'll explore the key factors and the critical moments that shaped the negotiations between Daimler-Benz and Chrysler.

Bibliography

Vlasic, B., & Stertz, B. A. (2001). Taken for a Ride: How Daimler-Benz Drove Off With Chrysler. Harper Paperbacks.
Main Audio contribution:

Special acknowledgment to Brian and Nick from Regular Car Reviews for their unique take on the Daimler-Chrysler merger. Their blend of insight and humor in the video History of the Chrysler / Mercedes Merger not only enriched this episode with valuable audio clips but also provided an unconventional and in-depth perspective on the merger.

Other audio contributions are provided by:

Daimler Chrysler Merger Press Conference from 1998...
https://www.youtube.com/watch?v=KfgrNYHyEkc

Germany Juergen Schremp new head of Daimler Benz AG
https://www.youtube.com/watch?v=_A2uUfcO1Xk

Lee Iacocca Steps down
https://www.youtube.com/watch?v=AHEbI0gm1ms

DaimlerChrysler merger lawsuit continues
https://www.youtube.com/watch?v=A_bhM_1yVTY&t=470

Zetsche Daimler Chrysler deal made 'substantial' loss
https://www.youtube.com/watch?v=v7ClQZHOUqM

Daimler Chrysler
https://www.youtube.com/watch?v=tBE4HteOgAw&t=267s

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I welcome any suggestions, questions, or comments at [email protected]

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