
How Your Boutique Can Serve and Save
11/24/16 • 36 min
- How to go from a brick and mortar to an online boutique
- How to balance multiple gigs
- How to figure out who is your actual client
- Why your business is important
- How to serve and sale
- Main Website: theestyleicon.com & shop1323.com
- Facebook: facebook.com/TheeStyleIcon & facebook.com/Shop1323
- Instagram: @theestyleicon & @shop1323
- Twitter: @theestyleicon & @shop1323
- Pinterest: @shop1323
- Fall Style Guide: tiny.cc/kenyakstyleguide
- How to go from a brick and mortar to an online boutique
- How to balance multiple gigs
- How to figure out who is your actual client
- Why your business is important
- How to serve and sale
- Main Website: theestyleicon.com & shop1323.com
- Facebook: facebook.com/TheeStyleIcon & facebook.com/Shop1323
- Instagram: @theestyleicon & @shop1323
- Twitter: @theestyleicon & @shop1323
- Pinterest: @shop1323
- Fall Style Guide: tiny.cc/kenyakstyleguide
Previous Episode

#BlogLife: How To Deepen and Expand your Boutique's Brand
In this episode we talk with Dorothy Gray about how she used blogging and live streaming to connect with her customers and share her boutiques purpose. In this day and age the open market has many different way reach your audience. But still many struggle reaching their target market difficult would be a bit of an understatement. Your audience could be in multiple places with different styles and taste. When you look at it in that way it can be a daunting and demoralizing task. However, what your may miss is that what your audience likes and what your audience appreciates besides your product is you. You have the power to connect and reach your customer on a completely different level. A great tool for that is creating a blog or live stream that connects you to your audience in a deeper way. A blog post or live stream event gives you another way for you to reach out to your current audience and even to new audiences. Our guest today, Dorothy Gray, is the owner of Modern Day Confidence, which is a boutique dedicated to plus sized women, has decided to create both a blog and a live stream. She has been featured on #MelaninBlogger and #IemBodym. Today she will discuss the process of starting a blog or live stream. She gives us some tips about what she did and what you can do to come up with topics for your blog. We dive into why a blog or live stream is beneficial to your brand monetarily. Dorothy also shares with us how her mindset has changed from starting her company to what it is currently, what her growth has taught her and what it can teach you. This episode is chalked full of personal insights about how to get you into #ThatBlogLife.
What You’ll Learn:
- How to start a blog
- How to start a Livestream
- What kind of expectations you have when starting a blog
- How a blog will benefit your company’
- Doing something is better than just waiting until you have everything planned
- How to communicate with your customers.
Dorothy’s Quote "Confidence starts from within yet gradually is shown through the our outter beauty. Confidence is Beauty!" How to find Dorothy
- Main Website: http://moderndayconfidence.com
- Facebook: http://facebook.com/ModernDayConfidence
- Instagram: http://Instagram.com/ModernDayConfidence
Books to check out:
Dorothy Gray’s Bio Dorothy Gray empowers women to become more confident in the skin their in. Growing from nothing Dorothy understands that low self-esteem can take over a woman's mind and a state such as this women aren't aware that once they fully in tuned with whom they are conquering fears will become a necessary. Dorothy supports women through this process by providing inspiration through style and beauty so that women can also embrace their confidence with pride. Dorothy is the owner of Modern Day Confidence/Boutique, a online blogging boutique. A brand that caters to plus size women who are ready to take the next step outside of their comfort zone. As well as Style Consulting to assist women by pushing them beyond their limitations of the mind.
Next Episode

Making Mobile Fashion Truck Moves
In This Episode: Dieshawn has successfully accomplished one of the biggest dreams of online retail owners, she brought her products offline. But not only did she open a brick and mortar space she made it even more fun (and sales) by opening a mobile fashion truck. Imagine you're Dieshawn, you’re at your home office looking at this month’s financials, checking overhead cost, counting orders received and comparing those numbers to last months, and keeping track of new orders verses returning orders. That’s when you notice that you’re not getting any orders from your own city. Now this new revelation has you in a frenzy and has you thinking, “I mean how can I not be reaching my neighborhood, like this is MY hood. Why aren’t I getting any sales here? Why am I not serving my area? My product should be everywhere in my city, if not, then in a few places.” Now the problem solver in you starts going to work. You clear your workspace, bring out pen and paper, and start brainstorming. After a couple of hours of brainstorming, you realize that you have absolutely nothing. Now you’re depressed and upset. With your head down and forehead pressed against the desk, you contemplate "your whole existence. When slowly but surely you start to hear a familiar tune “Do you ears hang low?” “It’s just the Ice Cream man riding around,” you say to yourself. That’s when it hits you, like that first refreshing dive into the pool on the hottest day in the summer, “Let’s take this show on the road!” Our guest Dieshawn Holmes didn’t do that exactly, but she saw needed a way to reach the people in her city and she thought of becoming mobile We also talk about collective organizations and benefits to being a member of a paid group, collective, or guild if you will. We also talk about what type of photographer you should hire to take products. Hint: the first word is product and the second is photographer. I won’t say anymore than that. Anyway, this episode, like always, is filled with tips and tricks to get your company up and moving. What You’ll Learn:
- Why having a mobile operation may benefit you
- The power of word of mouth
- What it’s like to balance a gift shop, mobile shop, and an online store
- What people to share your dreams with
- Main Website: com/
- Facebook: Angelic Soaps and Gifts
- Instagram: @angelicsoapsandgifts
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