Episode #8, Succulents and Sunshine with Founder Cassidy Tuttle

Erin Roy, founder of The Harvest Trail Agency shares her industry secrets for marketing farmers’ market businesses, small farm products and building up the farm-to-table movement. We enjoyed a late breakfast at a superb and casual new farm-to-table restaurant in Albuquerque called The Shop. Erin chose it because she is a passionate promoter of the farm-to-table restaurant scene and the local farm businesses. The Shop is in a very cool neighborhood, and a huge variety of people were hanging out and enjoying it throughout our visit. Not only was the food exceptional and the menu inventive, I recognized several names of farms and food product suppliers from the farmers market. I posted a photo on instagram of our delicious meals. Erin is a consultant and online strategist -very successful and active on social media. We cover a lot of ground in our discussion. My favorite part of the interview was when we discuss the changing social media landscape and how to utilize it within the farming, makers and farm-to-table niches. She shares secrets about how to up your social media game so that you can find more customers and make more money. It really doesn’t matter what your business is, you will benefit from Erin Roy’s strategy tips shared in this episode!