The value tipping point
08/10/20 • 7 min
Every second there’s around 6,000 tweets written on Twitter. That’s 350,000 tweets per minute, 500 million tweets per day and 200 billion per year.
(Thanks David Sayce for these figures)
That’s a lot of tweets.
Trying to make your 1 tweet stand out amongst 6,000 is hard. Trying to make your 1 tweet stand out amongst the other 350,000 that got posted that minute is even harder.
So what do you do?
In short: create a value tipping point.
Every second there’s around 6,000 tweets written on Twitter. That’s 350,000 tweets per minute, 500 million tweets per day and 200 billion per year.
(Thanks David Sayce for these figures)
That’s a lot of tweets.
Trying to make your 1 tweet stand out amongst 6,000 is hard. Trying to make your 1 tweet stand out amongst the other 350,000 that got posted that minute is even harder.
So what do you do?
In short: create a value tipping point.
Previous Episode
True fans instead of fans at all costs
I have a theory I want to share with you.
It’s quite controversial.
Here it is: I don’t think it’s a good idea to grow your Twitter account quickly.
I think it’s better to grow true fans slowly than creating followers at all costs.
Let me explain why.
Next Episode
Making more things leads to more people listening
Some of you may remember I decided to start podcasting daily again.
It’s been 2 weeks now so I thought it was about time I gave you a bit of a review.
What can you learn from creating something every day?
Let’s find out.
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