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Get a Job, Here's How - How to Negotiate an Offer with Vicki Bevenour
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How to Negotiate an Offer with Vicki Bevenour

09/08/20 • 49 min

Get a Job, Here's How

My guest is Vicki Bevenour, an executive career coach with expertise in personal branding, communicating with strength, leadership presence and negotiation. Coach Vicki is the President of the RDW Group and the author of “Unleashing Your Inner Leader: An Executive Coach Tells All”. RDW stands for Results Derived From Within and represents Vicki’s belief that everyone has a powerful leader inside of them, which is also the premise of her book.

Vicki talks about who should negotiate (hint: everybody!) and suggests that instead of interviewing, you are engaging in Business Evaluation Meetings when you meet with a potential employer. That evaluation works both ways - you are evaluating the company and they are evaluating you. Keep in mind that as you go through these meetings, you want to set yourself up for a successful negotiation. You can do this by having 20 success stories ready to share.

Prepare your stories by thinking through (1) the challenge you faced, (2) the action you took, and (3) the result you achieved. These are your C-A-R stories! Use these on your resume and in your interviews / Business Evaluation Meetings.

Negotiate when you have an offer - this is the moment when you have the power. In addition to negotiating salary, you can negotiate vacation time, your job title and level, benefits, bonus, tuition reimbursement, work from home days, cell phone reimbursement, training, and parking expenses. That’s a lot of things up for negotiation! So how do you go about it?

Know your numbers: Check salary.com, The Muse, and Glassdoor.com for salary data. Also, poll your network so you know the compensation structure in the industry.

When you receive a job offer, don’t accept it on the spot! Ask for 48 hours to consider the offer, then get back to them within 24 hours to initiate a negotiation. Don’t negotiate over email! Use words such as “This is a great offer and I have 3 questions.” Then remind them of your accomplishments (your CAR stories) and ask for what you want. After that, stop talking.

Vicki shares tons of great phrases you can use in a negotiation as well as some good book recommendations and statistics about women and negotiation.

You can find Vicki on LinkedIn and online at http://coachvickie.com/. Vicki’s book Unleashing Your Inner Leader: An Executive Coach Tells All is available on Amazon.

Vicki’s book recommendations:

Women Don’t Ask - The High Cost of Avoiding Negotiation and Positive Strategies for Change by Linda Babcock and Sarah Laschever

Ask For It: How Women Can Use the Power of Negotiation to Get What They Really Want

by Linda Babcock and Sarah Laschever

plus icon
bookmark

My guest is Vicki Bevenour, an executive career coach with expertise in personal branding, communicating with strength, leadership presence and negotiation. Coach Vicki is the President of the RDW Group and the author of “Unleashing Your Inner Leader: An Executive Coach Tells All”. RDW stands for Results Derived From Within and represents Vicki’s belief that everyone has a powerful leader inside of them, which is also the premise of her book.

Vicki talks about who should negotiate (hint: everybody!) and suggests that instead of interviewing, you are engaging in Business Evaluation Meetings when you meet with a potential employer. That evaluation works both ways - you are evaluating the company and they are evaluating you. Keep in mind that as you go through these meetings, you want to set yourself up for a successful negotiation. You can do this by having 20 success stories ready to share.

Prepare your stories by thinking through (1) the challenge you faced, (2) the action you took, and (3) the result you achieved. These are your C-A-R stories! Use these on your resume and in your interviews / Business Evaluation Meetings.

Negotiate when you have an offer - this is the moment when you have the power. In addition to negotiating salary, you can negotiate vacation time, your job title and level, benefits, bonus, tuition reimbursement, work from home days, cell phone reimbursement, training, and parking expenses. That’s a lot of things up for negotiation! So how do you go about it?

Know your numbers: Check salary.com, The Muse, and Glassdoor.com for salary data. Also, poll your network so you know the compensation structure in the industry.

When you receive a job offer, don’t accept it on the spot! Ask for 48 hours to consider the offer, then get back to them within 24 hours to initiate a negotiation. Don’t negotiate over email! Use words such as “This is a great offer and I have 3 questions.” Then remind them of your accomplishments (your CAR stories) and ask for what you want. After that, stop talking.

Vicki shares tons of great phrases you can use in a negotiation as well as some good book recommendations and statistics about women and negotiation.

You can find Vicki on LinkedIn and online at http://coachvickie.com/. Vicki’s book Unleashing Your Inner Leader: An Executive Coach Tells All is available on Amazon.

Vicki’s book recommendations:

Women Don’t Ask - The High Cost of Avoiding Negotiation and Positive Strategies for Change by Linda Babcock and Sarah Laschever

Ask For It: How Women Can Use the Power of Negotiation to Get What They Really Want

by Linda Babcock and Sarah Laschever

Previous Episode

undefined - Put The 7 Habits of Highly Effective People To Work in Your Job Search

Put The 7 Habits of Highly Effective People To Work in Your Job Search

Habit #1 is Be Proactive. Covey defines proactivity as “more than merely taking initiative. It means that as human beings, we are responsible for our own lives. Our behavior is a function of our decisions, not our conditions.” He goes on to say - and I love this - “proactive people carry their own weather with them. Whether it rains or shines makes no difference to them.”

Applying habit #1 to your job search:

First, there is the taking initiative part. Of course in your job search you must be proactive reaching out to people to ask for their help in your job search. Be proactive enough to ask twice for the requests that are important to you.

As a job seeker, you also have to be able to tolerate rejection. But if you managed to “carry your own weather with you” throughout your job search, it would hurt less.

Covey also talks about how proactive people handle mistakes. They “acknowledge it instantly, correct and learn from it”, thus turning a failure into a success. As a job seeker, have you ever made a mistake? Maybe you were in an interview and answered a question in a way that made you wish you could have your words back. After the interview, be proactive enough to do a debrief with yourself to evaluate how you performed in that interview. If you made mistakes, spend some time thinking about exactly how you’ll do it better next time.

Habit #2: Begin with the end in mind.

Covey says “to begin with the end in mind means to start with a clear understanding of your destination. It means to know where you’re going so that you better understand where you are now and so that the steps you take are always in the right direction.”

Covey further explains this concept by saying that “ all things are created twice”, meaning that there’s a mental or first creation and a physical or second creation to all things.

One way to begin with the end in mind is to create a personal mission statement. So that’s your homework: craft your personal mission statement.

Let’s apply habit #2 of “Begin with the end in mind” to your job search.

First, outline clear enough goals for your career that you know what kind of job you are looking for. You might think that applying for every job is a good strategy because it’s a numbers game and if you can get enough job applications out there, you’ll win the game and get a job. But you won’t. It’s not a numbers game. It’s a matching game. And those are 2 very different games.

Second, apply the habit of beginning with the end in mind to your job search by visualising yourself successfully getting that job. Close your eyes and imagine what it would be like to get up in the morning and go to that job. You can also visualize success in an interview.

Habit #3: Put first things first

Put another way, it tells us to organize around our priorities. And Covey weaves these first 3 habits together masterfully by mentioning that “you can’t become principle-centered without first being aware of and developing your own proactive nature (habit #1). You can’t become principle-centered without a vision of and a focus on the unique contribution that is yours to make.”

Covey says “if we don’t practice habit 2 (begin with the end in mind), if we don’t have a clear idea of what is important, of the results we deserve in our lives, we are easily diverted into responding to the urgent.” Amen to that.

Planning can be hard to make time to do, because it’s not urgent. It’s one of those important but not urgent activities that you will have to be deliberate about carving out the time to make happen. Here’s the payoff: Covey says “I believe if you were to ask what lies in Quadrant 2 (those are the important but not urgent activities in the time management matrix) and cultivate your proactivity to go after it...your effectiveness would increase dramatically.

Let’s relate habit 3 to your job search.

If you’re applying the 7 habits to your job search, you will have a clear goal in mind of the job you want to get and you will prioritize your job search activities so you’ll remain focused on doing the important stuff.

Planning your days and weeks can help you with the discipline to stick with the important activities and put first things first. Covey recommends setting weekly goals that are in line with the longer-term goals you laid out in your personal mission statement.

Take time today to organize your next week. Write down your goals for the week and then build an action plan around them. Let that guide you to spend your job search time on high-value activities like connecting with people and having conversations that will help you uncover opportunities that you can get referrals for. Try it for a week and see if this makes a difference. I bet it will.

Habit #4 is think wi...

Next Episode

undefined - How to Find Job Opportunities with guest Amanda Augustine

How to Find Job Opportunities with guest Amanda Augustine

Amanda shares some creative ideas developed through her experience as a Certified Professional Career Coach and a Certified Professional Resume Writer. Amanda is also the resident career expert for TopResume and previously served as the media spokesperson at Ladders where she provided guidance for professionals looking to improve their careers.

Amanda believes that job seeking is a sales and marketing exercise. You are the product, so being able to articulate what your brand stands for is critical. We also talk about some of the crowdsourced spreadsheets that have been created and circulated as people generously help each other out in this difficult job market.

In this episode, we dig into the importance of building online rapport as you expand your network of personal and professional connections. Also, use your social media to spread the word about what you’re great at and focus on the value you have to offer.

Don’t miss Amanda’s advice on the “Power of 3” - using job boards, recruiters and your personal network to uncover job leads - because relying on just one of these is not enough to bring you success in your job search.

Here are links to the resources mentioned in this episode (with thanks to Amanda Augustine for cultivating this list!):

This article provides a list of crowdsourced resources, as well as job boards and apps that focus on remote jobs: https://www.topresume.com/career-advice/find-work-during-coronavirus

Some of my favorites are:

Receive a free resume review from TopResume here.

To find professional associations:

To find a recruiter (without a Google search or without going through a job board/social media):

To find networking events and job fairs:

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