
How To Give Yourself Permission to Try with Annie Franceschi
06/09/20 • 42 min
How to Give Yourself Permission To Try
My guest is Annie Franceschi, bestselling author, speaker, and small business branding expert based in Durham, NC. In 2013, she quit a dream job at Walt Disney Studios to start her own agency, Greatest Story Creative®. Having branded more than 90 businesses, spoken for thousands, and released a #1 self-help book (Permission to Try), Annie is a passionate partner to entrepreneurs who want to unlock the value of their stories.
Annie is a huge movie buff who worked her way into her dream job at Disney and then found the courage to quit because it wasn’t making her happy. She started her own business called Greatest Story Creative and now helps small business owners craft and tell their own stories.
Annie and I talk about how she made the decision to leave her fancy job, move across the country and start her own business. In her unique style, she shares the lessons she learned finding the courage to make such a bold mo and how you can apply these in your own life as you think about making a big move.
Back to Business is doing a virtual book club discussion of Annie Franceschi’s Permission To Try on Wednesday, July 8 at noon and Annie will be joining us! I hope you’ll join us too! Register for this free event here.
You can find Annie at www.greateststorycreative.com
Buy Permission to Try on Audible here, on Amazon here and check out the Permission To Try website.
Join the Back to Business community by visiting us on the web and signing up to receive our weekly email full of job search advice and events.
How to Give Yourself Permission To Try
My guest is Annie Franceschi, bestselling author, speaker, and small business branding expert based in Durham, NC. In 2013, she quit a dream job at Walt Disney Studios to start her own agency, Greatest Story Creative®. Having branded more than 90 businesses, spoken for thousands, and released a #1 self-help book (Permission to Try), Annie is a passionate partner to entrepreneurs who want to unlock the value of their stories.
Annie is a huge movie buff who worked her way into her dream job at Disney and then found the courage to quit because it wasn’t making her happy. She started her own business called Greatest Story Creative and now helps small business owners craft and tell their own stories.
Annie and I talk about how she made the decision to leave her fancy job, move across the country and start her own business. In her unique style, she shares the lessons she learned finding the courage to make such a bold mo and how you can apply these in your own life as you think about making a big move.
Back to Business is doing a virtual book club discussion of Annie Franceschi’s Permission To Try on Wednesday, July 8 at noon and Annie will be joining us! I hope you’ll join us too! Register for this free event here.
You can find Annie at www.greateststorycreative.com
Buy Permission to Try on Audible here, on Amazon here and check out the Permission To Try website.
Join the Back to Business community by visiting us on the web and signing up to receive our weekly email full of job search advice and events.
Previous Episode

How To Find Your State's Free Resources for Job Seekers
If you are job-seeking, I want you to be aware of every resource available to help you navigate your job search. Looking for a job is challenging in the best of times, and doing so during a global pandemic is especially challenging. You need to tap into every available resource to get help as you find your next opportunity.
Today we’re going to point you to some really valuable resources that are available through the North Carolina Department of Commerce for job-seekers. Did you know there is scholarship money available for retraining, a fantastic job board and free career coaching out there? And if you don’t live in North Carolina, many of these programs exist in your state as well - these are federally-funding programs that are available in every state.
My guest is Michelle Muir, the Regional Operations Director for the North Carolina Department of Commerce. Michelle manages a team whose mission it is to support economic development and job growth in NC through outreach, policy, program management and strategic operational management.
Michelle talks us through these free resources for job seekers:
NCWorks Career Center - available remotely now and scheduled to re-open for walk-in appointments after the July 4 holiday: www.ncworks.gov
NCWorks Online - multiple online resources providing career exploration tools, resume assistance and job search assistance, including a job board that scrapes other job posting sites and includes additional openings that NC employers are required to list https://www.ncworks.gov/vosnet/dashboards/default.aspx?menuid=MENU_START_PAGE_DASHBOARD&pu=1&plang=E
Workforce Opportunity programs - including scholarships for retraining which can be used for community college courses and vocational schools. https://www.ncworks.gov/gsipub/index.asp?docid=504
Economic Development Partnership of NC - a public/private partnership that set up a job board in response to the pandemic www.edpnc.com
Next Episode

How to Make the Most of an Uncertain College Year
This will be an uncertain year on college campuses due to the Covid-19 crisis. After last spring’s abrupt end to college life as we know it, many parents and students are left wondering if paying the astronomically high price of college is going to be worth it in the 2020-2021 academic year. In this episode, we explore the idea of taking a gap year or deferring college until campuses are able to provide a safe residential experience for students including in-person classes.
With travel off the table as a viable gap year option, my panel of experts and I talk through the merits of going to code school and then working for 6 months. I’m particularly excited about this idea as it checks all the boxes for me both as a parent and as a career coach: It enables students to have a productive year, gain a future-proof skill set and not only repay the investment in their education but also put some money away for the future. The financials make a lot of sense on this.
Our panel for today's discussion includes:
- Abby Bittler, M. Ed., College Advisor at Optima Educational
- Jessica Mitsch, Co-Founder and CEO of Momentum
- Mason Whitaker, Project Manager at Sunrise Technologies.
Abby coaches students and families through the college selection process, Jessica is the Co-Founder and CEO of Momentum and Mason is a code school and college graduate who is currently crushing it in the career category thanks to his software development skills.
We start the conversation talking about the impact of COVID-19 on higher education. The college residential housing experience seems questionable and for that reason many students have decided to stay closer to home. The economic impact of the absence of international students in particular but also many domestic students will be a huge hit to colleges that were already on shaky financial ground.
And with many people out of work, affordability is going to be at the forefront for parents in making decisions for college this fall. Jessica shared that the cost of college tuition in her life lifetime alone has gone up 160%. This could lead to a more a la cart approach to education where people may turn to higher education throughout their careers instead of just at the beginning. For example, 70% of the students who attend Momentum already have their degree but are coming back to learn new skills and sharpen their existing skills.
Higher education was ripe for change before COVID-19, but now Covid-19 seems to be quickening the pace of change coming to higher education.
In addition, many colleges were forced to do a very quick pivotto operating online and they were not equipped for it. This led to a rare glimpse inside college classes for many parents who were surprised by what they were paying for.
One of the only things we can say for certain right now is that your experience at college this year will be very different. Some of the changes colleges are planning on making for this fall include:
- Mandating the wearing of masks
- Increased social distancing in dorms and classrooms
- Smaller class sizes
- Fully remote classes or a hybrid model with some in-person and some online classes
- Testing and contact tracing and quarantine dorms for sick students.
This is where the discussion around taking a gap year comes into play and waiting college out a year starts to seem like a really good idea!
If you are planning on taking a gap year, the first thing you should do is contact your university to find out what their policy is to ensure you don't lose credits or scholarships.
Options for students taking a gap year:
- Because of travel restrictions, the typical gap year experience may be significantly different
- Research volunteer opportunities in your hometown
- Learn to code at Momentum's 16-week immersive software development program and then work as a software developer for 6-9 months.
Momentum is handling their transition to digital differently than many schools. Since they are training students for a job, they treat their online schedule like a workday done on zoom instead of what many schools are offering which is some slides and an assignment. It's very structured and the teaching is live, a key differentiator from what passes for online learning at many higher education institutions.
The Momentum program is a 16-week program with monthly start dates, including the next start on July 13th.
Mason Whitaker went through code school during the summer before he started college. Now at 24, he's a Project Manager at Sunrise Technologies where he leads implementations of Microsoft Dynamics 365 for the m...
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