Episode 0: Trailer
03/14/24 • 1 min
Introducing Gen Z on Gen Z, the podcast that breaks down the generation so you don't have to. Gen Z strategists AJ Pulvirenti and Lilia Souri pull back the curtain on Gen Z’s quirks, consumer behavior, and unfiltered opinions that impact how they relate to and identify with their favorite brands. Subscribe for alerts when each episode drops.
Introducing Gen Z on Gen Z, the podcast that breaks down the generation so you don't have to. Gen Z strategists AJ Pulvirenti and Lilia Souri pull back the curtain on Gen Z’s quirks, consumer behavior, and unfiltered opinions that impact how they relate to and identify with their favorite brands. Subscribe for alerts when each episode drops.
Next Episode
Episode 1: Money
Gen Z is in a situationship with their bank accounts, and marketers should take note. Hosts AJ and Lilia unpack why Gen Z is chipping away at their parent’s retirement funds (sorry mom), the rise and fall of the gig economy, why Gen Z still values treat culture, and how your brand can show up for the younger gen amidst their financial fatigue.
Contents:
- 03:14 - Why Gen Z is chipping away at their parent’s retirement funds
- 11:10 - Rise and fall of the gig economy
- 20:44 - Emotional spending and treat culture
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