Episode 41: Legal Tech Talk: Ernie Svenson on Marketing, Mindset, and AI Mastery

11/15/23 • 57 min

Welcome to another episode of the G.E.M. Series Podcast! In this episode, we have Ernie Svenson, a lawyer turned tech consultant, sharing his expertise in leveraging technology and mindset for businesses. He discusses his career transition, the role of systems and AI in business, and the potential pitfalls of relying solely on AI-generated information.

Ernie delves into effective marketing and the significance of understanding your target audience. He emphasizes the power of trust-building in communication and highlights the importance of mindset in overcoming challenges and achieving success. Don't miss out on this episode!

Tune in now and discover how you can leverage systems, AI, and effective communication to drive growth and success in your business.

Key Takeaways
00:00:00 What is The G.E.M. Series
00:01:45 Who is Ernie Svenson
00:03:31 The Importance of Systems and AI
00:05:33 Breaking and Adapting Systems
00:06:44 Using AI Tools like ChatGPT
00:10:44 The Hallucinations of AI
00:13:30 Mental and Marketing Challenges
00:14:51 About Support Systems
00:17:46 Intuition in Decision-Making
00:19:18 Learning Marketing Principles
00:24:26 Understanding Prospective Clients' Needs
00:28:36 The Advantage of Solopreneurs and Small Firms
00:31:24 Practicing Law to Helping Lawyers
00:35:22 Ernie’s Initial Business Goals
00:38:31 Automation and Outsourcing
00:42:50 The Importance of Mindset
00:46:53 Consistency and Persistence
00:48:35 The 80/20 Principle and Philosophy
00:53:33 The Mission of Helping People
00:55:11 Where to Connect with Ernie

Quotes
00:05:57 “Just because this worked a year ago, that doesn't mean I'm just going to plow ahead mindlessly.” - Ernie Svenson
00:14:59 “You need to find people who will understand why you're doing what you want to do and support you with that.” - Ernie Svenson
00:17:33 “Advice is advice, but it needs to be put in context and have the proper perspective.” - Ernie Svenson
00:22:07 “If you can learn how to build trust with strangers online, then you can build up trust with people in person.” - Ernie Svenson
00:28:42 “I think that's a superpower that people don't realize we have, which is the ability to pivot at a moment's notice, to adjust to whatever the need is that your client has.” - Blake Chapman
00:43:13 “Your mind can either unlock amazing opportunities or shut you off from picking up a million dollars off the ground.” - Ernie Svenson
00:54:27 “I want to help people get significant results they don't think they could achieve.” - Ernie Svenson

Resources and Links
OpenAI https://openai.com/
ChatGPT https://chat.openai.com/
Claude AI https://claude.ai/
Substack https://substack.com/
Seth Godin https://www.sethgodin.com/
Dan Kennedy https://www.linkedin.com/in/dankennedygkic/
The 80/20 Principle Newsletter https://www.the8020lawyer.com/

Connect with Ernie
https://www.linkedin.com/in/ernieattorney/
https://www.instagram.com/ernieattorney/
https://web.facebook.com/ErnieTheAttorney.net/
https://twitter.com/ernieattorney
https://ernietheattorney.net/

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Tune in now and discover how you can leverage systems, AI, and effective communication to drive growth and success in your business.

Previous Episode

Episode 40: The Improv Advantage for Entrepreneurs with Nathan Minns

Welcome to another episode of the G.E.M. Series Podcast! We're joined by Nathan Minns, the Founder & CEO of Green Light Improv. Join us as Nathan takes us on an incredible journey, sharing the improv advantage with entrepreneurs and employees alike.

Nathan offers a riveting narrative of personal discovery, from his auditions with an improv group to the inception of his own company. He highlights the transformative power of maintaining an experimental mindset and how it has influenced his entrepreneurial voyage. You'll gain insights into how he weaves improv principles into his workshops, effectively addressing participants' concerns and fostering growth.

Don't miss this golden opportunity to expand your knowledge. Tune in to this episode and discover how you can apply the improviser's mindset to overcome obstacles and achieve success.

Key Takeaways
00:00:00 What is The G.E.M. Series
00:00:49 Who is Nathan Minns
00:01:21 Journey to starting Green Light Improv
00:04:00 Growing up as a small entrepreneur
00:05:14 Trial and error process
00:06:41 How he started his business
00:08:44 Why he chose entrepreneurship
00:12:45 Having his parents’ support
00:15:16 Relationship with failure
00:19:07 Finding momentum in business
00:25:34 The sales process and building trust
00:27:53 Introducing improv in workshops
00:30:15 Improv for introverts
00:35:42 The concept of "yes and..."
00:38:31 Teaching the entrepreneurial mindset
00:39:51 Finding Nathan Minns
00:40:04 Final words of wisdom

Quotes
00:05:20 “I used my story as a way to exemplify that in entrepreneurship, it's very much a trial and error process.” - Nathan Minns
00:11:15 “There's nobody else that I can blame other than myself. So what that means is you end up figuring out ways to become the kind of worker that you want to be.” - Blake Chapman
00:11:54 “Just have an idea and do it. One day, it succeeds, but more often than not, these ideas aren't working. And that's fine.” - Nathan Minns
00:29:50 “I find that introducing others in the workshop, making it clear that they are not going to be put on the spot, and giving them a slow ramp into participating is helpful in getting everyone involved in the room.” - Nathan Minns
00:34:37 “When you mess up, all of the people that report to you are going to see that you are valuable just like any other person.” - Nathan Minns
00:40:20 “When we walk in a room, no matter where we're going, we can make the choice of how we'll show up in that room.”

Resources and Links
https://www.youtube.com/channel/UCJI3w1y-wTNZJRXxdnJK-HA

Connect with Nathan
https://www.linkedin.com/in/minns/
https://www.instagram.com/nathanminns/
https://nathanminns.com/

Next Episode

Episode 42: Introverts Unite! Business Success for the Quiet and Shy with Matthew Pollard

Welcome to another episode of the G.E.M. Series Podcast! In this episode, we have Matthew Pollard, also known as the Rapid Growth® Guy, also an entrepreneur, international speaker, business coach, and author of "The Introvert's Edge," who shares his insights on how introverts can excel in business!

Matthew emphasizes the importance of understanding your target audience and simplifying your message to connect with them effectively. He also highlights the power of continuous improvement and how introverts can leverage their natural abilities to build strong relationships and close deals. Get ready to discover the strengths of introverts and learn practical strategies to overcome marketing challenges.

Ready to take your entrepreneurship skills to the next level? Don't miss out on the valuable insights in this episode. Tune in now!

Key Takeaways
00:00:00 What is The G.E.M. Series
00:01:27 The Introvert’s Edge by Matthew Pollard
00:02:50 Introverts Can Excel in Sales
00:03:41 Matthew's Personal Journey
00:06:39 His Number One Rule
00:09:23 How His Mission Started
00:10:36 Ability to Empathize and Listen
00:12:23 Interacting with Failure
00:15:49 Opportunities of Improvement
00:19:22 Empathy in Sales and Networking
00:20:13 Identifying the Ideal Target Audience
00:25:53 Finding Value & Simplifying the Message
00:28:19 The Unique Value of Introverts
00:29:50 Overcoming Marketing Challenges
00:31:15 What is Aimless Networking
00:35:04 Growing as an Introvert
00:40:01 The Introvert's Superpower
00:43:52 National Introverts Week
00:46:06 How to Connect with Matthew

Quotes
00:07:48 “The best way to serve your clients is to get them out of their own way and give them products and services that better their life.” - Matthew Pollard
00:10:08 “Make sure that if you're giving value to someone, you're getting value in exchange because if you get that value, you can do something with that.” - Matthew Pollard
00:14:49 “There are studies to highlight that you need to say three positive things to yourself just to combat a negative thing.” - Matthew Pollard
00:20:18 “You are actually not serving your clients by trying to do everything for everyone.” - Matthew Pollard
00:26:24 “The simplicity of the message gets me heard in a crowded marketplace, and if you don't have that for you, then how can you possibly feel authentic?” - Matthew Pollard
00:30:00 “I learned that I had to first take responsibility for anything that wasn't working and assume it was my fault.” - Matthew Pollard

Resources and Links
Zig Ziglar https://www.ziglar.com/
BNI (Business Network International) https://www.bni.com/
"The Introvert's Edge" by Matthew Pollard https://www.amazon.com/Introverts-Edge-Quiet-Outsell-Anyone/dp/0814438873
"The Introvert's Edge to Networking" by Matthew Pollard
https://www.amazon.com/dp/1400216680?tag=hcleadership-20
"The Adversity Advantage" by Erik Weihenmayer
https://www.amazon.com/Adversity-Advantage-Everyday-Struggles-Greatness/dp/1439199493

Connect with Matthew
https://www.linkedin.com/in/matthewpollardspeaker/
https://www.instagram.com/matthewpollardspeaker/
https://www.facebook.com/MatthewPollardSpeaker
https://www.youtube.com/c/Matthewpollard
https://matthewpollard.com/

Get the FIRST CHAPTER for FREE 👇
https://matthewpollard.com/theintrovertsedge/book
https://matthewpollard.com/theintrovertsedge/networking