Event Agency Leaders Share Their Hard-Earned Lessons
08/22/23 • 23 min
Host: David Adler Guests: Anika Grant, Cara Kleinhaut, Dan Mannix
Welcome to part two of our exploration of the event and experiential agency world. (Missed part one? Listen here.) Last week, these three agency leaders—Anika Grant of Idlewild Experiential, Cara Kleinhaut of AGENC Experiential + Digital Marketing, and Dan Mannix of underdog venture team—gave us their insights on the pulse of the industry. This week, they'll discuss their own journeys navigating the waves of experiential marketing like seasoned sailors. Expect real stories, heartfelt emotions, and hard-earned lessons. This episode will leave you enlightened on the power of vulnerability and leadership, the art of navigating transition, and what it truly means to be a good boss.
Host: David Adler Guests: Anika Grant, Cara Kleinhaut, Dan Mannix
Welcome to part two of our exploration of the event and experiential agency world. (Missed part one? Listen here.) Last week, these three agency leaders—Anika Grant of Idlewild Experiential, Cara Kleinhaut of AGENC Experiential + Digital Marketing, and Dan Mannix of underdog venture team—gave us their insights on the pulse of the industry. This week, they'll discuss their own journeys navigating the waves of experiential marketing like seasoned sailors. Expect real stories, heartfelt emotions, and hard-earned lessons. This episode will leave you enlightened on the power of vulnerability and leadership, the art of navigating transition, and what it truly means to be a good boss.
Previous Episode
What Clients Want Now in the World of Experiential Marketing
In this episode of GatherGeeks, BizBash chairman and founder David Adler has assembled a powerhouse panel of experiential agency leaders to get the pulse of what's happening in the world of experiential marketing—what do clients want now? He's joined by Anika Grant, the founder and CEO of Idlewild Experiential; Cara Kleinhaut, the founder and CEO of AGENC Experiential + Digital Marketing; and Dan Mannix, the co-founder of underdog venture team. Join them as they navigate the intricate laboratory of the experiential marketing world, exploring the aspirations of its key players and understanding how they can harmonize these diverse needs to create exceptional experiences.
Whether you're an industry veteran or a newcomer, this episode promises to be a wealth of insights that will help you stay ahead in this dynamic field. Also, stay tuned for part two next week, where they will discuss the joys and pitfalls of being an agency entrepreneur and fostering a culture of curiosity.
Next Episode
Escape From Burning Man
It's likely you've seen the news from over the weekend: Thousands were trapped at Burning Man—the psychedelic art and music festival that pops up every year in the Nevada desert—after days of torrential rainfall. In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Bentley Meeker, a legendary lighting artist and Burning Man attendee for the last 14 years. Meeker takes us through what happened this year and how he got out (trekking through three miles of mud), his work on a massive art installation depicting a 30-foot clitoris (yes, you read that correctly), and his past work lighting the famous Temple at Burning Man. This episode is bound to ignite your senses and expand your horizons. Take a listen.
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