
Spotlight: Trey Smith Interview – Buildbox Founder with 65 Million Downloads.
03/13/18 • 76 min
In this special Spotlight episode, Kevin sits down with Buildbox CEO and Founder, Trey Smith.
Trey began his game building journey back in 2011 with the launch of Kolo’s Journey where he met and hired now Buildbox CTO Nik Rudenko.
This was the beginning of the hugely popular Game Building company that is now Buildbox, along with a wildly successful Mobile Gaming business which has now amassed well over 65 Million downloads. Securing multiple publishing deals with the Giant Publisher Ketchapp.
Trey talks openly about the struggles of setting up both companies, the systems set up to ensure the company runs as smoothly as possible and how researching, learning and re-engineering is most likely his greatest skills.
From moving Nik and his family over from the Ukraine to the US to becoming a pro at hiring only the best people, he explains how by stepping back from micro managing the company has increased output dramatically.
More personally, his discusses his dreams of becoming a DJ when he moved over to the UK to ultimately starting Game Academy a training website with software.
Trey shares his game design process, his tips on how to, and what exactly is, polishing your game along with his secret for securing a major publishing deal for any mobile game that you make.
Resources & Takeaways:
Buildbox Game Building Software
Books:
E-Myth Revisited
Visit us for More:
https://RisingHighAcademy.com
In this special Spotlight episode, Kevin sits down with Buildbox CEO and Founder, Trey Smith.
Trey began his game building journey back in 2011 with the launch of Kolo’s Journey where he met and hired now Buildbox CTO Nik Rudenko.
This was the beginning of the hugely popular Game Building company that is now Buildbox, along with a wildly successful Mobile Gaming business which has now amassed well over 65 Million downloads. Securing multiple publishing deals with the Giant Publisher Ketchapp.
Trey talks openly about the struggles of setting up both companies, the systems set up to ensure the company runs as smoothly as possible and how researching, learning and re-engineering is most likely his greatest skills.
From moving Nik and his family over from the Ukraine to the US to becoming a pro at hiring only the best people, he explains how by stepping back from micro managing the company has increased output dramatically.
More personally, his discusses his dreams of becoming a DJ when he moved over to the UK to ultimately starting Game Academy a training website with software.
Trey shares his game design process, his tips on how to, and what exactly is, polishing your game along with his secret for securing a major publishing deal for any mobile game that you make.
Resources & Takeaways:
Buildbox Game Building Software
Books:
E-Myth Revisited
Visit us for More:
https://RisingHighAcademy.com
Previous Episode

006: Developer Mistakes - Top 16 mistakes that most new Game Devs make and how to avoid them..
In this episode, we compiled our Top 16 mistakes that we see many new game developers make when first starting out.
We break down each part we identified and discuss what to look out for and how avoid these common game development pitfalls when you’re learning how to build, design and structure your games.
Highlights, Quick Wins & Takeaways:
- Cloning existing games way too closely
- Buying stock and mix and matching artwork / styles
- Making your game too big & too complicated
- Creating your game characters too big / Over Scaled
- Aiming for ultimate perfection and getting lost in the small stuff
- Your Game speed is either too slow, or too fast
- Project surfing – Shiny Object syndrome
- Making your game way too difficult / too easy
- Getting feedback, show people your game early on in development
- Trying to run before you can walk – GTA versus Pong
- Getting too good at, & falling in love with your own game
- Trying to please everyone, not the demographic of the game
- Feature creep – adding so many features that it over complicates the game
- Expecting knock out success with your first game
- Ad Overload
- Assuming people will care about your game
Links mentioned in this Episode:
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Support the showNext Episode

007: Surprise and Wonder - 10 ways Game Developers can add Surprise and Wonder to your games.
In this episode, we compiled our Top 10 ways to add Surprise and Wonder moments into your games to create emotional reactions from your players. We all want our players to fall in love with our games, but what elements are you actually creating within your game to delight them? Are you making them smile? Are you making them jump out of their skin? Are you creating instances of "Wow?". Here's our Top 10 key elements you can think about implementing to really hook them in and secure your games icon stays front and centre on their devices. Highlights, Quick Wins & Takeaways: 1. Scale of Environment. 2. Secret places / Bonus Levels. 3. Unexpected Rewards / End of level celebrations. 4. Special and or Secret Characters or Worlds. 5. Change in Game Mechanics. 6. Invoking Emotions including - Panic / Joy / Anticipation / Excitement. 7. Adding the Wow Factor - Creating Awe and adding Character Reactions. 8. Change in Music and Sounds ( Atmosphere ). 9. Introducing Power ups / Bonus Coins or Levels. 10. Unlocking Achievements. Links mentioned in this Episode: Jetpack Joyride Dragonlings
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