GAREALcast: Best Practices for REALTORS During COVID-19 with Bobbi Howe

04/07/20 • 61 min

COVID-19 has presented a number of challenges for REALTORS®, not the least of which is how do we make adjustments to our "best practices" to be able to continue to serve our clients (and make a living) while complying with CDC guidelines, state and local mandates, proclamations, and executive orders for self-quarantine and shelter in place. I had a chance to sit down and talk with Bobbi Howe, President of the Kansas City Regional Association of REALTORS® to discuss all of that and more.

From the moment Kansas City (and shortly thereafter, her hometown and home market of St. Joseph, MO) received Shelter in Place orders, Bobbi, along with her KCRAR CEO, Kipp Cooper, and his staff, flew into action, creating a variety of resources for their members, including a series of informational videos, Zoom meetings, and an online resource guide entitled, "Official Practices and Guidelines for Real Estate Professionals under COVID-19 Stay at Home Ordinance." While the guide (which you can view in the link below) is crafted specifically to their local guidelines and orders, it serves as an excellent resource for any Association in the midst of a similar ordinance or proclamation (or about to be) and is a great read for any REALTOR® or broker looking for guidance on best practices in this unprecedented time. Additionally, Bobbi is a steady and calm presence in stormy, uncharted waters, and her advice, both as a practicing REALTOR® and a leader is priceless.

Visit the Georgia REALTORS® COVID-19 Resource Page, here: https://garealtor.com/members/member-resources/covid-19-resources-for-gar-members/

View the Georgia REALTORS® Best Practices Guide, here: https://garealtor.com/real-estate-is-an-essential-service-but-its-not-business-as-usual/?fbclid=IwAR0DdIHR_uI2P6uzuovM20L1Cq7wsC6o515-vzCRiEsnGarnzbzJSFIz9Do

View KCRAR's Official Practices and Guidelines for Real Estate Professionals Under COVID-19 Stay at Home Ordinance, here: https://resourcekc.com/kcrar-releases-official-practices-and-guidelines-for-real-estate-profession-p804-177.htm?fbclid=IwAR1_Sn-OqrNdqnw2WNyQ15HncZhV-t5Xn_dlRr3Sv3-ZjIK9JiRa7WcgfFE

BOBBI HOWE: As a second-generation real estate professional, Bobbi has over 20 years of experience in the real estate industry. She is the 2020 Kansas City Regional Association of REALTORS® President, the 2020 Immediate Past Chair of Strategic Thinking Advisory Committee for the National Association of REALTORS®, 2020 Chair of Strategic Planning for Missouri REALTORS® and is a REALTOR® for Keller Williams Kansas City North. She has a passion for speaking on the topic of mental health for REALTORS® and those in the real estate industry. In her spare time, she loves running marathons and being an Association junkie. The easiest way to connect with Bobbi online is via Facebook at: https://www.facebook.com/bobbijohowe

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Visit the Georgia REALTORS® COVID-19 Resource Page, here: https://garealtor.com/members/member-resources/covid-19-resources-for-gar-members/

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Previous Episode

GAREALcast: Women's History Month & the Role of Women in Real Estate

It's our final Women's History Month episode, and I sat down (via Zoom, in the midst of our Shelter in Place for COVID-19) to talk with Paula Monthofer, Past President of the Arizona REALTORS® and Immediate Past Regional Vice President (RVP) for Region 11 for the National Association of REALTORS® to discuss the role of women in real estate from a historical perspective, going back to the early beginnings of our nation, through real estate's establishment as a legitimate business, into the time of the early nineteenth century and the women's suffrage movement and into modern times. We discuss everything from traditional gender roles and the assumptions we make to female friendship, mentorship, and leadership. You can read more about women in real estate by visiting the NAR Library and Archives (see link below).

Paula and I have had lots of talks over the years about the role of women in our industry, gender roles, and how we can reshape the assumptions we make and the personas we project, so she seemed a natural choice for this organic and authentic conversation.

LINKS WE REFERENCE IN THIS EPISODE:

National Association of REALTORS® Library and Archives (https://www.nar.realtor/library-archives) -- available for member use (just log in to nar.realtor). The Library and Archives offers a variety of research services and thousands of print and digital resources for use by NAR members and state and local association staff. You can also email the Librarians with questions at: [email protected], tweet them at @askNAR, or chat live on their website during Library hours, 8:30 - 11:30 am & 12:30 - 4 pm Central, Monday to Friday
Women in Real Estate, National Association of REALTORS®: https://www.nar.realtor/women-in-real-estate

PAULA MONTHOFER: Paula’s experience as an active REALTOR®, National Speaker, and Business Leader translates in a fun and relatable way. She was the 2017 President of Arizona REALTORS® and 2017 AZ REALTOR® of the Year, was the 2019 NAR Region XI Vice President, and is the Owner of the Focus School of Real Estate. She has been honored with NAAR’s Distinguished Service Award and their President's Award, and was the 2014 winner of the Flagstaff Chamber of Commerce’s Young Athena Award. Most people in Flagstaff know her by her favorite title; “Sam’s Mom.” (She also said I could simply introduce her as REALTOR®/Maura's friend, but she obviously deserves much more recognition than that.) You can find her online at www.PaulaMonthofer.com.

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Next Episode

GAREALcast: Engaging with Clients During (and After) COVID-19

Keeping in touch with clients can be one of the most important pieces of a REALTOR®'s business/marketing plan -- providing an unforgettable client experience and following up thoughtfully, long-term, is the key to creating lasting relationships, a long and fruitful pipeline of clients, and client loyalty. But what happens when a life event -- or say, a global pandemic -- changes your plan? How do you keep up your engagement and maintain relationships? How do you stay top-of-mind with clients who have so much else to deal with in their everyday lives? How do you pivot your plan to make sure you are still seen, in the eyes of your clients (rather than just in the eyes of the government) as "essential"? REALTOR® Shay Hata joins us to discuss these questions -- and more -- in an informative episode that will help you to keep your business going now, during COVID-19 and your own self-quarantine or Shelter in Place, and more importantly, into the future.

SHAY HATA: Shay Hata is an Ivy League grad, mom, and residential REALTOR® in Chicago, IL with Berkshire Hathaway. She moved to Chicago in 2012 and jumped into real estate in a brand new city where she didn’t know anyone and was new to real estate. Within three years she was averaging $30M a year in real estate and now has a small team consisting of her, a buyer’s agent, and four assistants. Shay is passionate about animal rescue as well as making sure every child has access to a quality education; therefore, she donates a portion of each commission to local animal rescue groups and local schools. Find her online at www.shayhata.com.

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