Virtual goods, digital goods, NFTs: short-term fad or long-term trend? (ft. Holden Bale, HUGE)

02/25/22 • 26 min

One of the topics I get asked about often these days is NFTs, digital goods, and virtual goods, which are overlapping topics and not exactly the same thing—well, you asked, and we listened. Let’s talk about that, shall we? I asked Leading Commerce expert, Holden Bale, Group Vice President & Head of Commerce at Huge, a global experience company I’ve covered for years—and even lost pitches to back when I ran an agency, but that’s another story. Holden lives and breathes this topic so you’re absolutely going to learn today about the future of digital goods, whether or not these are a fad or a long-term trend, which companies are innovating in this arena, and much more.
As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!

Previous Episode

Letting Go of the Future & Adapting a Flux Mindset (ft. futurist April Rinne)

A World Economic Forum Young Global Leader and ranked one of the “50 Leading Female Futurists” in the world by Forbes, April Rinne (pronounced Rih-Nee) is a trusted advisor to well-known brands and organizations including Airbnb, Nike, Intuit, the World Bank, as well as governments ranging from Singapore to South Africa, Canada to Colombia, Italy to India.

April’s also the author of Flux: 8 Superpowers for Thriving in Constant Change, which came out in 2021 and centers on what I think is a fascinating topic: Change! Humans very much struggle with change; especially change we did not choose! We resist it, we fear it, and we mistakenly believe we can control it. April writes that when we accept change as a feature, not a bug of the system, it catalyzes insights and opportunities for individual, organizational, and societal success.

We talk to her about her book, the eight flux superpowers she’s identified, the concept of a portfolio career, and how organizations can benefit from flux mindsets.
As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!

Next Episode

The Science & Power of Influence (ft. Dr. Zoe Chance)

We’re speaking today with Zoe Chance, who has a very cool story: she grew up poor and shy and worked her way up from telemarketing and door-to-door sales to professional acting to managing a $200 million segment of Barbie. Now, Zoe focuses on impact. She trains CEOs, activists, and leaders worldwide; and she teaches the most popular course at Yale School of Management.

Her new book is INFLUENCE IS YOUR SUPERPOWER: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen, and I think this book has the potential to be a game-changer in the way people think about, talk about, and practice influencing each other.

We speak to Zoe about why influence is a superpower, the difference between gators and judges, why Empathy is a precursor to persuasion, and why one has to learn to be influential in order to chart the course of future history.
As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!