Sales and Persuasion in the Age of Automation and AI (ft. Colin Coggins and Garrett Brown, The Unsold Mindset)

There are some things that have been part of society forever—like selling. And the art of persuasion. But how are those things changing in the wake of new technologies like automation and AI? Are these very human skills now obsolete—or more useful than ever?

To figure that out, we thought we’d turn to Colin Coggins and Garrett Brown. They teach Sales Mindset for Entrepreneurs at USC Marshall School of Business, and they’ve written a new book, THE UNSOLD MINDSET: Redefining What It Means to Sell. It’s a great book that's helpful for people who sell, which is all of us.
This book isn’t just for people who have a career in sales. We spoke to Colin and Garett about the emotional mindset of great salespeople, if the qualities that make a good salesperson are changing, and the role that technology is playing in transforming sales—and if that’s for the better or the worse.

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!