Return on Impact with National Geographic — Kaitlin Yarnall

08/24/23 • 31 min

The mission of the National Geographic Society is to illuminate and protect the wonder of the world. Chief Storytelling Officer Kaitlin Yarnall, her team, and the storytellers they fund aim to achieve this goal by telling the right story in the right way to the right person. On today’s episode of the FoST podcast, Kaitlin shares insights on impact storytelling from one of the biggest scientific and educational nonprofits in the world.

For additional links, information, and more, visit our website.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Executive Producer, Mike Rugnetta

Editor, Garrett Crowe

Mix and Music, Michael Simonelli

With special thanks to Kaitlin Yarnall, Bonnie Eldon, Meghal Janardan, Elisabeth March, Michael Bass, David Gray, and Megan Worman.

For additional links, information, and more, visit our website.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Executive Producer, Mike Rugnetta

Editor, Garrett Crowe

Mix and Music, Michael Simonelli

With special thanks to Kaitlin Yarnall, Bonnie Eldon, Meghal Janardan, Elisabeth March, Michael Bass, David Gray, and Megan Worman.

Previous Episode

Behind the Beanie Bubble — Kristin Gore & Damian Kulash

In their new film, The Beanie Bubble, co-directors Kristin Gore and Damian Kulash look closely at the hopes and delusions behind a consumerist craze– and, perhaps, behind our society as a whole. On today’s episode of the FoST Podcast, Charlie sits down with this dynamic duo to explore their creative process, the themes of their film, and collaboration as a married couple.

For additional links, information, and more, visit our website.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Executive Producer, Mike Rugnetta

Editor, Garrett Crowe

Mix and Music, Michael Simonelli

With special thanks to Kristin Gore, Damian Kulash, Bonnie Eldon, Meghal Janardan, Elisabeth March, Michael Bass, and Megan Worman.

Next Episode

Mess and Magic in Advertising — David Lubars

As Chief Creative Officer of BBDO Worldwide, David Lubars is constantly adapting to change— a skill that has allowed him to lead the agency to become the most creatively recognized in the world. On today’s episode of the FoST podcast, David shares his insights on how BBDO creates magic in an environment full of mess.

For additional links, information, and more, visit our website.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Executive Producer, Mike Rugnetta

Editor, Garrett Crowe

Mix and Music, Michael Simonelli