Mess and Magic in Advertising — David Lubars

09/07/23 • 28 min

As Chief Creative Officer of BBDO Worldwide, David Lubars is constantly adapting to change— a skill that has allowed him to lead the agency to become the most creatively recognized in the world. On today’s episode of the FoST podcast, David shares his insights on how BBDO creates magic in an environment full of mess.

For additional links, information, and more, visit our website.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Executive Producer, Mike Rugnetta

Editor, Garrett Crowe

Mix and Music, Michael Simonelli

With special thanks to David Lubars, Bonnie Eldon, Meghal Janardan, Elisabeth March, Michael Bass, David Gray, and Megan Worman.

For additional links, information, and more, visit our website.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Executive Producer, Mike Rugnetta

Editor, Garrett Crowe

Mix and Music, Michael Simonelli

With special thanks to David Lubars, Bonnie Eldon, Meghal Janardan, Elisabeth March, Michael Bass, David Gray, and Megan Worman.

Previous Episode

Return on Impact with National Geographic — Kaitlin Yarnall

The mission of the National Geographic Society is to illuminate and protect the wonder of the world. Chief Storytelling Officer Kaitlin Yarnall, her team, and the storytellers they fund aim to achieve this goal by telling the right story in the right way to the right person. On today’s episode of the FoST podcast, Kaitlin shares insights on impact storytelling from one of the biggest scientific and educational nonprofits in the world.

For additional links, information, and more, visit our website.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Executive Producer, Mike Rugnetta

Editor, Garrett Crowe

Mix and Music, Michael Simonelli

With special thanks to Kaitlin Yarnall, Bonnie Eldon, Meghal Janardan, Elisabeth March, Michael Bass, David Gray, and Megan Worman.

Next Episode

At AREA15, Space is Content — Winston Fisher

AREA15 is the world’s first district dedicated entirely to immersive entertainment. Leading it is CEO Winston Fisher, whose real estate background gives him a unique perspective on location-based entertainment. Today on the FoST Podcast, Winston discusses how space can be considered content, what he’s learned from AREA15, and what a 21st century business model looks like.

For additional links, information, and more, visit our website.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Executive Producer, Mike Rugnetta

Editor, Garrett Crowe

Mix and Music, Michael Simonelli