Front-Office Back-Office Convergence: What this means for Brand Managers
Future of Consumer and Retail12/13/21 • 23 min
As the Consumer Products industry faces unprecedented changes, Marketing and Sales are increasingly reliant on tight back-office integration. Brand managers must lead end to end cross-functional digital transformation to achieve consumer-centric success.
Learn more:
https://consumergoods.com/sap-reimagine-consumer-products
The post Front-Office Back-Office Convergence: What this means for Brand Managers first appeared on Future of Consumer and Retail.
12/13/21 • 23 min
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