[BONUS] 9 Nonprofit Trends to Watch for in 2024

01/16/24 • 32 min

“There's a younger generation of donors who really don't see themselves as much a donor as they do generous and wanting to stand for certain values. And so their contribution... is an expression of the injustice that they want to fight and their perception of themselves of being that: the fighter for justice and equality in the world.” – Mark Miller

Nonprofit leaders share a collective sigh of relief when the clock hits midnight on December 31. The year-end push is over, and you’re ready for a fresh start.

But how can you make sure this year is different—even better—than the last? How do you prepare for a pace of change that is guaranteed to speed up, faster than ever? You can set your team up for your best year yet by studying up on emerging nonprofit trends and making a plan to stay ahead of the curve.

In this special Trends episode, Future Nonprofit producer and Historic cofounder and partner Mark Miller offers a primer on 9 emerging trends to keep watch for in 2024. From changes in donor giving patterns to making your message stand out in a noisy election year, discover how you can gear up for the year ahead.

Trend 1: Focus on Service Design

Trend 2: Nonprofits Investing in Brand Marketing

Trend 3: Disruptive Messaging

Trend 4: Trained AI Models

Trend 5: Investment in Employee Experiences

Trend 6: Donor Personalization and Customization

Trend 7: Casual and Social Giving

Trend 8: Speed of Decision-Making

Trend 9: Going Beyond Impact Stories

Mentioned in this episode:

Presented by Classy

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Nonprofit leaders share a collective sigh of relief when the clock hits midnight on December 31. The year-end push is over, and you’re ready for a fresh start.

Trend 1: Focus on Service Design

Trend 2: Nonprofits Investing in Brand Marketing

Trend 3: Disruptive Messaging

Trend 4: Trained AI Models

Trend 5: Investment in Employee Experiences

Trend 6: Donor Personalization and Customization

Trend 7: Casual and Social Giving

Trend 8: Speed of Decision-Making

Trend 9: Going Beyond Impact Stories

Mentioned in this episode:

Presented by Classy

Previous Episode

Happy Holidays!

Thank you for an amazing Season 1 of Future Nonprofit!

We will be taking a break for the holidays and returning in 2024 with Season 2.

Next Episode

[BONUS] 2024 Nonprofit Leaders Reading Guide

The organizations that we work with are structured and operating for where they used to be, not where they are today, much less where we're heading. And in today's pace of change, we as leaders have to be operating and structuring our organizations... for where we're going—not just for where we are today, much less for where we used to be. – Ted Vaughn

Producer and Historic co-founder Mark Miller is back with host Ted Vaughn to offer their top 10 books every nonprofit leader should read.

Pulling titles written by leaders in nonprofit, business, and brain science, Mark and Ted share stories, anecdotes, and top tips from books on psychology, behavior design, human-centered design thinking, and more.

Discover how to design experiences that turn one-time donors into repeat givers, use storytelling to improve staff operations, and help your nonprofit leverage technology and constant change to create the change that the world needs.

Mentioned in this episode:

Presented by Classy