Future Construct: Thought Leaders Discuss BIM and Construction Solutions for the AEC Industry - Sara Maffey (Local Logic) and Cal Inman (ClimateCheck) on Future Construct

Sara Maffey (Local Logic) and Cal Inman (ClimateCheck) on Future Construct

06/13/22 • 44 min

Future Construct: Thought Leaders Discuss BIM and Construction Solutions for the AEC Industry

In this week's episode of the Future Construct Podcast (45-minute interview total in two parts), we are excited to feature Sara Maffey, Head of Corporate Strategy and Business Development at Local Logic (@local_logic) in part one and Cal Inman, Principal at ClimateCheck (@MyClimateCheck) in part two. Joining host Amy Peck (@AmyPeckXR) as co-host for this special episode is KP Reddy (@reddy_kp) from Shadow Ventures. KP is a globally recognized authority in AEC environments, AI, robotics, automation, mobile applications, and cloud computing and a sought-after subject matter expert, frequently speaking worldwide on BIM and the built environment.
Sara Maffey's role combines her passions for real estate development and placemaking with data analytics and PropTech. She has deep experience throughout the built environment lifecycle, from site selection and economic development to construction management and commercial asset strategy. This background allows her to provide strategic real estate insights and help set the direction of Local Logic's growth. Prior to her role at Local Logic, Sara was the Founder and Curator-in-Chief of Localhippo, the Managing Director at Transwestern, President and CEO of Edgewood Strategies, and many other roles with a consulting and mechanical engineering background. Sara received her Bachelor of Arts in Urban Design and Architecture Studies from New York University and her Masters in Business Administration from Yale University.
At Shadow Ventures, the focus is on investing in startups in tech-nascent markets where strategic capital is scarce. Their process and closed ecosystem of entrepreneurs, investors, designers, and developers are driven by both experience and technology to radically change how startups start, and investors finish. The company was founded in 2018 and partners with exceptional founders to transform the built environment. Shadow Ventures' incubator is custom-built to grow the next generation of built environment startups. With less than a 5% acceptance rate, each startup undergoes a vigorous vetting process to be accepted. Their current portfolio is made up of companies tackling hard problems in construction and real estate tech with unique solutions. Learn more about the Shadow Ventures portfolio here.
In part two of this podcast, we are excited to feature Cal Inman, Principal at ClimateCheck (@MyClimateCheck). Cal is also the founder and CEO of ClimateCheck. He has a commercial real estate development background and is a lecturer at UC Berkeley Masters in Real Estate Development. Cal is a Bay Area developer who builds creative mix-used projects, including office, retail, mini-lot homes, and multifamily housing. His projects take a fresh approach to small infill with a focus on innovative design, construction techniques, and community-oriented placemaking. A graduate of the University of Southern California with a focus on real estate finance, Mr. Inman started his career working with cutting-edge developer Rick Holiday on adaptive reuse and ground-up multifamily projects in Oakland and San Francisco. He started his own practice in 2008 and lives in San Francisco with his wife and young son.
Highlights of Sara and Cal’s interviews with hosts Amy Peck (@AmyPeckXR) and KP Reddy (@reddy_kp) include:
- How consultants are adapting to the evolution of data collection
- Ways to proactively impact your surroundings and what opportunities are present in doing so
- How organizat

Contact the Future Construct Podcast Produced by BIM Designs, Inc!

BIM Designs, Inc.: minority-owned, US-based, union-signatory preconstruction technology firm, offering turnkey BIM modeling, laser scanning, coordination management, and other VDC solutions to the AEC industry.
Schedule a free consultation: [email protected].
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Contact the Future Construct Podcast Produced by BIM Designs, Inc!

BIM Designs, Inc.: minority-owned, US-based, union-signatory preconstruction technology firm, offering turnkey BIM modeling, laser scanning, coordination management, and other VDC solutions to the AEC industry.
Schedule a free consultation: [email protected].
Subscribe to our weekly blog and our Future Construct Podcast
Suggest a podcast guest

Previous Episode

Cynthia Maller: Helping People Live Better and Renew the Planet at Walmart

In this week's episode of the Future Construct Podcast (32 min interview), we are excited to feature Cynthia Maller, Head of 3D Creative Technology at Walmart (@Walmart), and our host Amy Peck (@AmyPeckXR). Cynthia Maller is also the Head of 3D Creative Technology at three of Walmart's digitally-native brands: Hayneedle, Art.com and Allswell. She is a Certified Emotional Intelligence (EQ) Practitioner. Her focus is strengthening and scaling the three pillars of 3D in retail: inspiring aesthetics, visual integrity and operational excellence. She believes that every one of us has the talent and capability to add value to immersive commerce, and to be a builder, a citizen and a purveyor in the Metaverse. This drives her commitment to peer education, advocacy and invention. When she’s not at work, she’s on the ice, feeding her passion for figure skating. Her drive to try new things, to push herself, both in commerce technology and on the ice, is guided by the words of Erin Hanson, “What if I fall? Oh, but my darling, What if you fly?"
Highlights of Cynthia’s interview with host Amy Peck (@AmyPeckXR) include:
- How Cynthia developed Walmart to be "plug-and-play" and not vertical-specific in the world of 3D and visualization.
- The evolution of Cynthia's role becoming the go-to resource for Walmart about the metaverse
- How consumers can utilize 3D on a daily basis, and how they can become more involved in the conversation about integration
- The concept of gamification and developing more comfort about its adoption
In 1999, Cynthia began working as a Creative Director for Yahoo, and for the next 15 years, she held that same roles for large companies including Gyro International, Johnson and Johnson, PayPal, Sam's Club and Adobe. In 2015, she started shifting her focus towards user experience at Touch of Modern, where she led the UX team across all platforms, led a team of 18 photographers, stylists, and editors, and led brand development, creative, and packaging for 4 private label brands
She was able to sell through excellent design and strategic innovations to an approval council comprised of four founders, she created the first-ever 360 review process for HR. Cynthia, then took her talents and accomplishments to Munchery. She has acquired a wealth of knowledge in creative technology, and continues to expand her expertise in her role at Walmart. Walmart aims to build a better world — helping people live better and renew the planet while building thriving, resilient communities. For them, this means working to create opportunity, build a more sustainable future, advance diversity, equity and inclusion and bring communities closer together.
SHOW NOTES
0:12 - Amy Peck introduces Cynthia Maller, Head of 3D Creative Technology at Walmart.
06:09 - You were a visionary when you saw this evolution of 3D coming, and now it's metaverse everything. We're moving from 2D screens to 3D. How has been becoming the go-to resource for the entire company [Walmart] about the metaverse?
18:26 - Now hand in hand with the metaverse, another term we keep hearing about is this "creator economy," and it's similar to what you're doing at [Walmart]. How would people use 3D to do what do on a daily basis, and how do you engage consumers in that conversation of integrating that?
23:42 - You mention gamification, and that can have a positive or negative connotation, depending on who you talk to. So, how do we b

Contact the Future Construct Podcast Produced by BIM Designs, Inc!

BIM Designs, Inc.: minority-owned, US-based, union-signatory preconstruction technology firm, offering turnkey BIM modeling, laser scanning, coordination management, and other VDC solutions to the AEC industry.
Schedule a free consultation: [email protected].
Subscribe to our weekly blog and our Future Construct Podcast
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Next Episode

Todd Mustard: Representing All Union Construction and Maintenance Contractors at TAUC

In this week's episode of the Future Construct Podcast (20 min interview), we feature Todd Mustard, Vice President at The Association of Union Constructors (TUAC) (@TAUCbuilt), and our host Amy Peck (@AmyPeckXR). As Vice President, Todd coordinates the government affairs activities of the association, serving as staff liaison to TAUC’s Government Affairs Committee, and working with various legislative coalitions including the Construction Employers of America (@CEABuilds), the Alliance for Industrial Efficiency (@CHPAlliance), the Carbon Capture Coalition (@CCSTechFacts), and the Energy4Us Coalition. Todd also leads the association’s efforts as it relates to industry innovation and technology, serving as the staff liaison to TAUC's Innovation and Technology Committee. He is the point person for the annual TAUC Leadership Conference, Industrial Grade Innovation (IGI) Conference and Expo, and State of the Union Construction Industry Forum, creating the agendas and content for these events. He is the project lead on TAUC's Legacy Partner Program, as well as new and existing affinity programs, and other member products and services.
Highlights of Todd’s interview with host Amy Peck (@AmyPeckXR) include:

Addressing some of the industry challenges, and how technology can solve them, as well as some of the initiatives Todd is working on directly or indirectly
Bridging the knowledge gap, and where Todd sees some of the innovations coming on that side
How technology is going to be really important in enticing the next generation's workforce
What some of the cool jobs Todd is sees evolving now, that our kids can shape for the future

Over the last two decades Todd has helped market and promote the members of TAUC and the signatory contractors, international and local unions, and owner/clients who participate and use the National Maintenance Agreements. He has been lobbying for changes on Capitol Hill that would better the U.S.construction industry, and the people who work in it. For the last several years, Todd has been working to connect companies, people and ideas to help push the industry forward as it relates to the adoption of new innovation and technology. In addition to his role at TAUC, Todd also serves as the Vice President for the National Maintenance Agreements Policy Committee, Inc. (NMAPC) and as a board member for the Associated General Contractors of California.
SHOW NOTES
0:12 - Amy Peck introduces Todd Mustard, Vice President at The Association of Union Contractors.
02:33 - Moving away from communication, it seems you now have your finger on the pulse of innovation as well, and are really looking at addressing some of the industry challenges, and how technology can solve them. What are some of the initiatives you're working on directly or indirectly, and what are you seeing in terms of great use of technology in this realm?
8:53 - We talked a little bit about how we bridge the knowledge gap, and you have been front and center, so I'd love to see where you see some of the innovations coming on that side?
11:43 - Technology is going to really important in enticing the next generation workforce. In fact if you don't have emerging technology, you're not going to be able to attract this next generation workforce, so how is the industry tackling that piece of it as well?
15:26 - What would you say to your future kids, 20 years from now, about wh

Contact the Future Construct Podcast Produced by BIM Designs, Inc!

BIM Designs, Inc.: minority-owned, US-based, union-signatory preconstruction technology firm, offering turnkey BIM modeling, laser scanning, coordination management, and other VDC solutions to the AEC industry.
Schedule a free consultation: [email protected].
Subscribe to our weekly blog and our Future Construct Podcast
Suggest a podcast guest