Email Marketing Best Practices

02/14/22 • 11 min

In this episode, we carry on with email marketing from the last episode. This week we put forward our 20 biggest tips for email marketing best practices.

Get to know your audience
Run A/B split tests
Create a pre-email campaign checklist
Track your chosen metrics and measure success
Personalise your email campaigns
Make sure you publish quality email marketing content
Send all campaigns at the best time to improve opens
Review all links and landing pages
Build your own email list
Segment your list and send relevant content to segments
Unsubscribes are part of email marketing life
Clean and sanitise your list regularly
Make sure your email marketing design is on-brand
Don't use generic "no-reply" style from names and send addresses
Send a warm welcome email to all new subscribers
Send consistently
Check and test every campaign before you send it
Stay up to date with the latest email marketing trends
Utilise cross channel marketing
Review and check your subscriber data regularly

We hope you enjoy this episode and feel free to share this episode on social media. You can listen to this podcast on most major podcast platforms.

Support the show (https://www.patreon.com/funnelmybusiness)

In this episode, we carry on with email marketing from the last episode. This week we put forward our 20 biggest tips for email marketing best practices.

Get to know your audience
Run A/B split tests
Create a pre-email campaign checklist
Track your chosen metrics and measure success
Personalise your email campaigns
Make sure you publish quality email marketing content
Send all campaigns at the best time to improve opens
Review all links and landing pages
Build your own email list
Segment your list and send relevant content to segments
Unsubscribes are part of email marketing life
Clean and sanitise your list regularly
Make sure your email marketing design is on-brand
Don't use generic "no-reply" style from names and send addresses
Send a warm welcome email to all new subscribers
Send consistently
Check and test every campaign before you send it
Stay up to date with the latest email marketing trends
Utilise cross channel marketing
Review and check your subscriber data regularly

We hope you enjoy this episode and feel free to share this episode on social media. You can listen to this podcast on most major podcast platforms.

Support the show (https://www.patreon.com/funnelmybusiness)

Previous Episode

5 Key Benefits Of Email Marketing

Email marketing is one of the most cost-effective budget-friendly marketing methods for any sized business. Of course, you need to build a list first, but dollar spend vs return on investment is typically quite good with email marketing.

Whilst I would always recommend email marketing be part of the overall strategy and not the only marketing being completed it is definitely a great way to get started. With email marketing like all business marketing, you need to make sure you are 100% clear about what you are prepared to spend, who you want to market to, where are you going to find those people to market to, and what exactly you are going to put out content-wise.

So let’s look at those 5 key benefits:

Benefit 1 Build Stronger Customer Relationships.
Benefit 2 Build Your Brand Awareness
Benefit 3 Be The Expert In Your Market
Benefit 4 Time & Budget Efficient
Benefit 5 Build Credibility For You and Your Business

So don’t forget when you send out the emails that you need to continue to grow your list. There are many ways to grow your list including freebies, giveaways, sales data, and much more. But we will cover more on growing your list in another podcast.

We recommend doing your research before choosing a great email marketing platform. In saying that we have worked with several great platforms that provide an exceptional value proposition for your business depending on your needs. If you’re looking for a great starter platform for email marketing we recommend either Get Response or Mail Chimp both of which offer a free tier at the time of recording this podcast. If you are looking for advanced automation and long-term effectiveness, we also recommend taking a good hard look at Active Campaign.

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