Funnel My Business

5 quick tips for your brand online.
1. Know your niche/ideal client
2. Know your details - (your colour codes, logo, slogan etc - have all this in one place)
3. Take stock of what you have online - Website, landing pages, social media - you can use our free check list (find it here https://conceptualcreative.com.au/wp-content/uploads/2022/01/Branding-Checklist.pdf)
4. Check if everything you have is in line with your band & message
5. Templates! It's worth a little time up front to get your branding right.

Now that we've been podcasting for a while, it's time to start thinking about where we want to take the Funnel My Business Podcast next. We also wanted to point out that whilst we have been offline for a month or two, we are still working on the show in the background. We will be kicking back off in June with some fantastic new podcasts and some changes to our show.
There are a few different directions we could go in. Still, we ultimately want to continue providing valuable information to our listeners on how they can grow their businesses online, get the most from their marketing platforms, increase their overall brand awareness, and get real-world results without spending a fortune.
We may experiment with different formats and topics, but at the end of the day, our goal is still to help entrepreneurs build successful businesses.
New Podcast Segments
We will be introducing some new segments to the Funnel My Business Podcast shortly.
· One segment will be focused on interviews with successful entrepreneurs. We want to hear their stories and learn from their successes (and failures).
· We also want to start featuring listener questions on the show. If you have a question that you'd like us to answer on the podcast, please submit it through our website or social media channels.
· Industry News is a section we want to feature and discuss to help you better understand the state of the marketing industry, its innovations and news.
· Funnel Hacks is a brand-new segment where we will be discussing the latest hacks, tips and tricks to help you grow your business online.
· Industry Insiders is a segment where we will have guests on the show to discuss topics of interest and answer common industry questions.
Changes To Our Online Presence
As part of our growth with the podcast, we are also making some changes to our online presence over the coming months. These changes include:
· Moving the podcast and its episodes to a dedicated website at https://funnelmybusiness.com.au will mean that we will be removing the podcast episodes from our Conceptual Creative website. We will link from the current website to the new podcast website for easy access to episodes.
· Creating a dedicated social media presence on Facebook, Twitter, Linked and Instagram.
· Creating a dedicated library of deals, downloads and freebies to help you grow your business.
· Creation of an online community on Facebook to allow business owners to bounce ideas off each other and to share business success.
· Creation of a line of Funnel My Business merchandise for sale on the website and through online platforms.
Changes To The Show Schedule
We have always tried to maintain a regular schedule for our podcast, and that will continue; however, we will be making some changes, including:
· Regular episodes will be moving from weekly to fortnightly to allow us to produce better quality shows.
· We may offer up any number of extra shows and shorter bonus episodes periodically at our discretion.
Conclusion
As always, we want to hear from our listeners. If you have any suggestions for topics or guests, please let us know.
You can continue to expect the same great quality content and production value from the Funnel My Business Podcast. We appreciate your support and look forward to continuing to bring you valuable information that you can use to grow your business. Thank you!

In this episode Martin takes you through the reasoning behind why you need a website in 2022 and why you should invest in a professionally built website.
Is Facebook enough? Let’s find out!

In this episode, we give you our top ten reasons you may need a new website for your business.
1. The Site Looks Old and Outdated

2. The Site Isn’t Designed for Your Current Target Market

3. The Business Is Transitioning

4. You Have New Products or Services

5. You Are Not Getting Any Meaningful Traffic, Leads or Sales To The Site

6. There Are Multiple Errors on The Site

7. Your Website Looks Terrible on Mobile Devices

8. Your Website Platform Needs a Refresh

9. Visitors or Customers Are Complaining About the Site

10. You Are Rebranding as A Company

In this episode, we carry on with email marketing from the last episode. This week we put forward our 20 biggest tips for email marketing best practices.

1. Get to know your audience
2. Run A/B split tests
3. Create a pre-email campaign checklist
4. Track your chosen metrics and measure success
5. Personalise your email campaigns
6. Make sure you publish quality email marketing content
7. Send all campaigns at the best time to improve opens
8. Review all links and landing pages
9. Build your own email list
10. Segment your list and send relevant content to segments
11. Unsubscribes are part of email marketing life
12. Clean and sanitise your list regularly
13. Make sure your email marketing design is on-brand
14. Don't use generic "no-reply" style from names and send addresses
15. Send a warm welcome email to all new subscribers
16. Send consistently
17. Check and test every campaign before you send it
18. Stay up to date with the latest email marketing trends
19. Utilise cross channel marketing
20. Review and check your subscriber data regularly

We hope you enjoy this episode and feel free to share this episode on social media. You can listen to this podcast on most major podcast platforms.