Nicola Piercy, Stripe and Stare - Securing investment for sustainable knickers
01/12/24 • 43 min
Join Julia Elliott Brown, Founder & CEO of Enter the Arena as she sits down with Nicola Piercy, the Founder of Stripe and Stare, the world's most comfortable knickers sustainably sourced from trees. Nicola shares her life as a serial entrepreneur, from founding Stripe and Stare with co-founder Katie Lopes to getting £3.6million in investment.
Whilst gaining angel investment, Nicola experienced a devastating personal loss—her husband's unexpected passing. Despite the immense grief, Nicola persevered, meeting investors and navigating the complexities of running a business. Her journey shows the strength, dedication, and resilience required to overcome adversity in both personal and professional realms.
Since then, Stripe and Stare went on to gain their first major venture capital round of £1.8m from the Business Growth Fund as well as a further shareholder and customer “crowdfund”.
Tune in to discover the unique journey of Stripe and Stare, the brand's commitment to sustainability, and the remarkable story of Nicola Piercy's triumph over personal tragedy while building a globally recognised and eco-conscious business.
- How to navigate VC term sheets
- Why you need to do due diligence on investors
- How to not take investor rejection personally
Join Julia Elliott Brown, Founder & CEO of Enter the Arena as she sits down with Nicola Piercy, the Founder of Stripe and Stare, the world's most comfortable knickers sustainably sourced from trees. Nicola shares her life as a serial entrepreneur, from founding Stripe and Stare with co-founder Katie Lopes to getting £3.6million in investment.
Whilst gaining angel investment, Nicola experienced a devastating personal loss—her husband's unexpected passing. Despite the immense grief, Nicola persevered, meeting investors and navigating the complexities of running a business. Her journey shows the strength, dedication, and resilience required to overcome adversity in both personal and professional realms.
Since then, Stripe and Stare went on to gain their first major venture capital round of £1.8m from the Business Growth Fund as well as a further shareholder and customer “crowdfund”.
Tune in to discover the unique journey of Stripe and Stare, the brand's commitment to sustainability, and the remarkable story of Nicola Piercy's triumph over personal tragedy while building a globally recognised and eco-conscious business.
- How to navigate VC term sheets
- Why you need to do due diligence on investors
- How to not take investor rejection personally
Previous Episode
Lisa Eaton, Fabric Academy - The Power of Advisors
Being new to the world of investment, Lisa mapped out local experts in the North East of England that could fill certain knowledge gaps. It was after discovering who could add value to the business that she “accidentally” found her Angel investors and went on to successfully close her round with £225K of funding.
Listen to Lisa’s investment journey to find out what she learned along the way and her tips that might help you with your own fundraising endeavours.
In this episode, you’ll discover:
- The value of having advisors from the start
- Why you should think of raising investment as a sales process
- How to select the right route to investment
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