Stevens Sainte-Rose and Fanny Sheumaker: What does it mean to foster well-being at a corporate level?

03/24/21 • 34 min

Cannabis businesses often say they are in the business of nurturing the well-being of their patients and customers, but how does that translate within their own corporate culture? In this episode, we talk to Stevens Sainte-Rose and Fanny Sheumaker from Parallel, one of the fastest-growing MSOs in the country, about how their team is creating a corporate benefits and rewards ecosystem that is supporting the next generation of cannabis workers. Stevens and Fanny discuss how companies can better serve the growing millennial workforce, what dictates company culture and where new cannabis hires are coming from.

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Aaron LoCascio: Betting on the picks and shovels of the cannabis space

As mainstream cannabis consumption has taken off, so has the demand for cannabis accessories, one of the fastest growing sectors within the industry. In this episode, we talk to Aaron LoCascio from Greenlane about his nearly 20 year entrepreneurial journey in the accessories space. Aaron shares how taking a hyperlocal growth strategy in the company’s early days allowed Greenlane to eventually become a global distributor of cannabis accessories and discusses why ancillary companies are integral to the investment ecosystem within the cannabis industry.

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Claire Moloney: How are cannabis marketplace insights fueling industry growth?

LeafLink, the go-to wholesale marketplace for retailers, brands and distributors, has played an integral role in the maturation of the industry. In this episode, we talk to the company’s first hire, Claire Moloney about the greatest shifts in the wholesale market and how retail insights are being leveraged by policymakers. As LeafLink’s current Senior East Coast Regional Director, Claire also shares what consumers may expect in this emerging market and how regulators can set up these future businesses for success.