Sebastien Centner: How premium brands can deliver on their consumer promises

05/05/21 • 33 min

When you think about premium cannabis, what comes to mind? Meticulously grown flower with a sweet aroma and distinct terpene profile? Luxurious THC-enriched body oils to soothe everyday aches and pains? What if we told you that the future of premium edibles may lie in French pastry? In this episode, we speak to Sebastien Centner, co-founder of Hervé Luxury Edibles, the world’s first luxury cannabis edibles company. Sebastien walks us through the time-intensive process of developing consistent and quality edibles, why Las Vegas was the optimal market to launch a premium product and how luxury products can pique the interest of the everyday cannabis consumer.

Previous Episode

Raymond Chang: What role does AI play in cannabis cultivation?

Producing consistent yields has been a longstanding challenge for even the most experienced cultivators. Agrify, a developer of premium grow solutions, aims to make the cultivation process as streamlined and predictable as possible. In this episode, we talk to President and CEO Raymond Chang about the importance of utilizing technology to establish cannabis as the next CPG space and the global opportunities in store for cannabis cultivation.

Next Episode

Stephen Murphy: Opportunities in Europe’s Cannabis Marketplace

There’s no doubt that cannabis legalization is sweeping the globe, but the rate at which regions are opening and the priorities of countries varies greatly. Europe’s market and infrastructure lags behind the U.S. and the focus continues to be on the medical market. But with U.S. MSOs like Curaleaf acquiring cannabis companies in Europe, momentum is building. In this episode, Stephen Murphy, Co-founder and Managing Director of Prohibition Partners discusses what the current cannabis landscape looks across Europe and what opportunities are ripe for investors and companies.