Episode 068 - Using Your Brand to Help Others w/ Shane Ball (Stay)

02/17/23 • 47 min

Trigger Warning: This episode contains discussions of mental health disorders and suicidal thoughts. Please use self-awareness in deciding to listen or not. If you are struggling with suicidal thoughts, please contact the Suicide Crisis Hotline at 988.
Most people usually try to dress nicely, including me (although you wouldn't know it at times). Fashion has always been a part of humanity since the beginning of time, and when you look good you feel good. Shane Ball has always wanted to have a clothing brand, but he wanted to also focus on the interior of a person and not just the exterior. This is wear Stay was born, with its focus on mental health and suicide prevention.
In 2014 Shane worked hard to start his clothing brand, and things went well for a few years. Then, in 2019 he almost had to close Stay. But it was a conversation with a surprise mentor (hint - he was actually a previous guest of mine) that convinced him to keep working, and since that time they have weathered many storms but have been able to find more success than they ever had previously. Find out the rest of this story in this week's episode of Freedom to Fail!

Previous Episode

Episode 067 - Year One w/ Monte Deere (Kizik)

This week's Year One episode is a continuation of my interview from Episode 066 last week, with the CEO of Kizik, Monte Deere. He comes from a very unique background as a corporate lawyer, and his perspective is very savvy! If you've ever wondered how you can protect your idea or product, this episode is for you.
Some of the key takeaways from this episode are:

How to protect your IP and ideas when you're collecting feedback from others
What your most valuable asset is for bringing existing customers back for more

If you've ever wanted to learn more about footwear or just know how to build a brand from scratch with amazing visual content, this is the episode for you!
Also, don't forget to subscribe to the podcast so that you can get immediate access to our new episodes as soon as they are released.

Next Episode

Episode 069 - Year One w/ Shane Ball (Stay)

This week's Year One episode is a continuation of my interview from Episode 068 last week, with the founder of Stay, Shane Ball. He has built an apparel brand that has been around for 9 years, which is a crazy long time in such a competitive industry! If you've ever been interested in standing out and building a sustainable business, then you need to listen to this episode.
Some of the key takeaways from this episode are:

How to get feedback on your brand from your target market BEFORE you even spend any money
What margins you should be shooting for in order for your business to not only survive, but leave enough margin for growth

Check this episode out to learn these tips AND MORE!
Also, don't forget to subscribe to the podcast so that you can get immediate access to our new episodes as soon as they are released.