
Business Pillar 5 - Workflow
07/20/21 • 19 min
087 - When it comes to mapping out your workflow, think of it as an investment of time and brainpower that your future self will effusively thank you for. Because once you have your workflow mapped and the pieces in place, you won't need to reinvent the wheel every time a potential new client appears. Stress drops significantly; scaling your business becomes possible.
And while it's no secret that I'm a huge fan of automation, in this episode I share specifics of the very analog system that served me well for years. No need to get fancy—you just need to get this done!
What to Listen For:
- What I mean by workflow, and why you need to map one out
- The 3 distinct parts of the process (and the easiest place to start)
- How to use the "magazine rack" CRM system
- The single most forgotten step at the end of your process
- Why you'll want to recruit an "inquiry buddy"
- ...And an exciting new course coming to the HOD Academy!!
Trust me when I say this: Future You really, really wants Present You to make this a priority!
Resources From This Episode:
- Spreadsheet of CRM software options (download available for Academy members)
- Episode 79: Business Pillar #1 - Legal & Admin
- Episode 81: Business Pillar #2 - Branding
- Episode 83: Business Pillar #3 - Website
- Episode 85: Business Pillar #4 - Pricing
- Dubsado, Honeybook, and Sprout Studio
- JotForm, ToDoist, Trello and AirTable
- Episode 40: Inquiries that Convert, with our Elevate Coaches
- Episode 45: Using Video to Book More Clients, with Andrew Hellmich
- Hair of the Dog Academy
- Hair of the Dog Facebook group
- Hair of the Dog Elevate coaching program
TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!
Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
- Connect with us on Instagram
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
087 - When it comes to mapping out your workflow, think of it as an investment of time and brainpower that your future self will effusively thank you for. Because once you have your workflow mapped and the pieces in place, you won't need to reinvent the wheel every time a potential new client appears. Stress drops significantly; scaling your business becomes possible.
And while it's no secret that I'm a huge fan of automation, in this episode I share specifics of the very analog system that served me well for years. No need to get fancy—you just need to get this done!
What to Listen For:
- What I mean by workflow, and why you need to map one out
- The 3 distinct parts of the process (and the easiest place to start)
- How to use the "magazine rack" CRM system
- The single most forgotten step at the end of your process
- Why you'll want to recruit an "inquiry buddy"
- ...And an exciting new course coming to the HOD Academy!!
Trust me when I say this: Future You really, really wants Present You to make this a priority!
Resources From This Episode:
- Spreadsheet of CRM software options (download available for Academy members)
- Episode 79: Business Pillar #1 - Legal & Admin
- Episode 81: Business Pillar #2 - Branding
- Episode 83: Business Pillar #3 - Website
- Episode 85: Business Pillar #4 - Pricing
- Dubsado, Honeybook, and Sprout Studio
- JotForm, ToDoist, Trello and AirTable
- Episode 40: Inquiries that Convert, with our Elevate Coaches
- Episode 45: Using Video to Book More Clients, with Andrew Hellmich
- Hair of the Dog Academy
- Hair of the Dog Facebook group
- Hair of the Dog Elevate coaching program
TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!
Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
- Connect with us on Instagram
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Previous Episode

Biz Tip Thursday - Extra Pillows Please
086 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!
I have a three pillow system for getting a good night's sleep. So when my ENTIRE family is sharing one hotel room, we obviously need some extra pillows!! In today's Biz Tip Thursday I'm asking you to take a critical look at the communication that you use in your business and if there might be ways to make it easier for your clients.
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.
Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!
LINKS:
Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/
Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing
Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/
TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!
Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
- Connect with us on Instagram
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Next Episode

Laser Coaching - What to share at the inquiry?
088 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
Inquiries! How much is too much to share on the website, in the inquiry, and at the sales session? In this conversation, Nicole and Joy discuss the pros and cons of sharing at different times and create a plan to prepare the client but not scare them away!
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.
Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!
LINKS:
Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/
Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing
Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/
TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!
Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
- Connect with us on Instagram
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Freedom Focus Photography - Business Pillar 5 - Workflow
Transcript
1
00:00:00,210 --> 00:00:02,010
Welcome to the hair of the dog podcast.
2
00:00:02,010 --> 00:00:02,970
I'm Nicole Begley.
3
00:00:02,970 --> 00:00:07,560
And today we are on pillar five of our six part
4
00:00:07,560 --> 00:00:11,790
series about the business pillars of a pet photography website.
5
00:00:11,880 --> 00:00:14,400
And we are diving all into workflow.
6
00:00:14,460 --> 00:00:16,800
Now, workflow doesn't seem se
If you like this episode you’ll love
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