Best Of - Using Video to Book More Clients with Andrew Hellmich
03/22/22 • 50 min
135 - How do you create a personal connection with potential new clients, when their inboxes are overflowing and they're unlikely to answer the phone? According to Australian photographer and podcast host Andrew Hellmich, the secret to standing out is video.
In this engaging episode, Andrew shares a long list of ideas, resources, and insider tricks for using video to boost your business. And don't worry—his ideas are as simple to execute as they are brilliant. Leave your DSLR on the shelf, and start leveraging the power of quick-and-easy videos to fill your calendar.
What To Listen For:
- The importance of putting a face to your personal brand
- A simple strategy to build relationships with local businesses
- Who you should invite to crash your videos (your viewers will thank you!)
- How to leverage short, simple videos to rank higher in search
- What it means to use a “dog-whistle headline”
- Ways to repurpose your video content for maximum mileage
After listening to this episode, there's no doubt you'll be convinced of the value of using video. But if you're feeling awkward or unsure about the execution side, you'll want to join Andrew's Daily Vlog Challenge. It's a safe space for getting comfy with video, and you'll be amazed at how much you'll improve in just 21 days!
Resources From This Episode:
- PhotoBiz Xposed
- Nicole's appearance on Andrew's podcast
- Brian Bossamy on Andrew's podcast
- BombBomb (video email with built-in GIFs)
- Loom (screen and video recording software)
- Bonjoro (desktop recorder and mobile app)
- Rev (video transcription service)
- Hair of the Dog Academy
- Free Hair of the Dog Community
- Hair of the Dog Elevate
Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
- Connect with us on Instagram
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
135 - How do you create a personal connection with potential new clients, when their inboxes are overflowing and they're unlikely to answer the phone? According to Australian photographer and podcast host Andrew Hellmich, the secret to standing out is video.
In this engaging episode, Andrew shares a long list of ideas, resources, and insider tricks for using video to boost your business. And don't worry—his ideas are as simple to execute as they are brilliant. Leave your DSLR on the shelf, and start leveraging the power of quick-and-easy videos to fill your calendar.
What To Listen For:
- The importance of putting a face to your personal brand
- A simple strategy to build relationships with local businesses
- Who you should invite to crash your videos (your viewers will thank you!)
- How to leverage short, simple videos to rank higher in search
- What it means to use a “dog-whistle headline”
- Ways to repurpose your video content for maximum mileage
After listening to this episode, there's no doubt you'll be convinced of the value of using video. But if you're feeling awkward or unsure about the execution side, you'll want to join Andrew's Daily Vlog Challenge. It's a safe space for getting comfy with video, and you'll be amazed at how much you'll improve in just 21 days!
Resources From This Episode:
- PhotoBiz Xposed
- Nicole's appearance on Andrew's podcast
- Brian Bossamy on Andrew's podcast
- BombBomb (video email with built-in GIFs)
- Loom (screen and video recording software)
- Bonjoro (desktop recorder and mobile app)
- Rev (video transcription service)
- Hair of the Dog Academy
- Free Hair of the Dog Community
- Hair of the Dog Elevate
Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
- Connect with us on Instagram
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Previous Episode
Tax Planning Party with Tiffany Bastian
134 - If your eyes glaze over when talk turns to taxes, you're in for a happy surprise this week. Tiffany Bastian, a high-energy accountant and tax pro specifically for photographers, makes today's episode a whole lot of fun. Even I—a self-professed numbers-nerd—learned some new things from our in-depth conversation. With Tax Day just a month away, you'll definitely want to listen up and take good notes!
What To Listen For:
- The very first tax-related move to make
- How not to get screwed by this Harry Potter/Hogwarts trick
- Why you want to be an S-corp—and when to make the switch
- The things you think are deductible that aren't actually deductible 😳
- How to know if your "letter from the IRS" is a scam
You'll also find a bunch of helpful freebies on Tiffany's website, like her state-by-state guide to sales tax. Like Tiffany says, "You can't play the game if you don't know the rules." Listening to this episode is a great place to start!
Resources From This Episode:
- Bastian Accounting website
- Bastian Accounting on Facebook
- Hair of the Dog online community hub
- Elevate Coaching Program Waitlist
- Hair of the Dog Academy
Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
- Connect with us on Instagram
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Next Episode
The Key to Increasing Wealth
136 - Have you lost count of the Netflix- and Hulu-like subscriptions bleeding you dry every month? Do you ever just pay your credit card bill, without—gasp!—actually reviewing the charges?
If you're flying a littttle fast and loose with your finances, this episode's for you. This week I'm talking about a critical, non-negotiable habit to adopt IF you want to increase your wealth and successfully manage your money.
What To Listen For:
- The visceral reaction that almost kept me away from my new obsession
- How zero-based budgeting works
- YNAB's four big rules (they'll dramatically reduce your money stress)
- What it means to "age your money"
- The benefit of online banks for certain savings accounts
And, extra bonus, you'll get a free month of my new favorite budgeting tool with the link below. 👇🏻 If you're a full-time pet photographer—with the variable income that comes with the territory—you'll benefit hugely from this system!
Resources From This Episode:
- YNAB signup link (with bonus free month)
- Personal Capital
- Hair of the Dog Academy
- Free Hair of the Dog community
- Hair of the Dog Elevate
Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
- Connect with us on Instagram
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Freedom Focus Photography - Best Of - Using Video to Book More Clients with Andrew Hellmich
Transcript
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Welcome to the hair of the dog podcast.
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I'm your host,
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Nicole Begley.
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And today we are pulling back deep into the archives to
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bring back episode number 45,
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using video to book more clients with Andrew Hellmich.
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