Birds of a Feather: Building Authenticity in Social Media with Christina Garnett

07/09/24 • 27 min

Dive into an engaging conversation with social media maven Christina Garnett on this week's episode of the Free Dive Podcast. From her roots as an English major and math teacher to her ascent as a top-tier marketing strategist, Christina shares her unique journey into the world of social media and community building. Discover the secrets behind her authentic online persona, her innovative approach to marketing at HubSpot, and her latest venture, Pocket CCO. Plus, don't miss her insights on the future of social media and the rising importance of human connection in the AI age. Whether you're a marketer, a Hokie fan, or just curious about the ever-evolving digital landscape, this episode is a must-listen!

Topics Covered:

The importance of authenticity in digital campaigns
The role of the Hokie Bird in Virginia Tech culture
Christina's journey from social media to senior marketing at HubSpot
Challenges and strategies for small business owners during the pandemic
Tips for new marketers entering the field
Emerging trends to watch for in the coming year

Follow Christina Garnett:

Twitter: @ThatChristinaG
LinkedIn: Christina Garnett

Additional Links:

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07/09/24 • 27 min

FreeDive Podcast - Birds of a Feather: Building Authenticity in Social Media with Christina Garnett

Transcript

00:00:28.050

all right welcome everybody to the free dive podcast uh we've got a special episode this week because one of my favorite social media people uh is joining us and that's Christina Garnett um hi Christina welcome well so I think the first thing we have to get out of the way before we start this conversation is what do you think the Hokey record is going to be this year I think it's going to be good I think we're going to have another bowl season I think it's going to be

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